Working as Sales Head (North) For AMRELI STEELS LIMITED With the following responsibilities:

 Develops sales and marketing strategies and plans that add value to the achievement of the company\'s goals and
objectives.
 Assigns job to staff and directing, coaching, supervising, and leading them to achieve the desired sales output.
 Conducts periodic review of media market surveys, customer research, market conditions, competitor data, and
implements marketing plan changes in order to identify new potential clients and market.
 Evaluates sales targets of the team, execution plan and accomplishments towards planning results.
 Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and
approval, while striving to maintain maximum profit margin.
 Use sales forecasting and strategic planning to ensure the sale and profitability of company products and/or
services, analyzing business development needs and monitoring market trends.

Worked as Consultant, Sales and Marketing for ESSAR STEEL MIDDLE EAST with the following responsibilities:

Identification of potential flat steel buyers in Pakistan- Afghanistan-Turkmanistan
Establish Distributor network of Flat Steel in Pakistan For Essar Middle East
Provides product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions.
Provides sales vs. projection results by preparing and forwarding sales tracking reports.
Maintains customer database by inputting customer profile and updates; preparing and distributing monthly reports.
Prepares sales presentations by compiling data; developing presentation formats and materials.

Worked as the Sales Manager for the MUGHAL STEEL PAKISTAN with the following responsibilities
Provide supervision to all the marketing personnel as the Manager. Manage Sales Force, implementation of
Marketing Plans
Conduct market research to determine market requirements for existing and future products
Monitor customer preferences to determine focus of sales efforts.
Direct and coordinate activities involving sales of manufactured products
Review operational records and reports to project sales and determine profitability
Direct, coordinate, and review activities in sales and service accounting and record keeping, and in receiving and
shipping operations.
Confer or consult with department heads to plan advertising services and to secure information on equipment and
customer specifications.
Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
Prepare budgets and approve budget expenditures.
Represent company at trade association meetings to promote products.
Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs

Work as the Marketing Manager for the ITTEFAQ STEEL PAKISTAN leading steel mills in Pakistan, with the following responsibilities

• Provide necessary steps for preparing annual marketing budget as the Manager.
• Develop distributors network of steel suppliers throughout Pakistan
• Provide supervision to all the marketing personnel as the Manager.
• Provide proper management for making schedules as well as production of marketing materials.
• Supply necessary marketing information at many vital conferences.
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Develop pricing strategy
• Liaison with media and advertising.

1 DEC 2001-30 DEC 2004

Worked as the Business Manager for the HORTI GROUP Leading Construction Group, Lahore with the following responsibilities

• Independently lead all sales teams to fulfill the target sales turnover set by the company;
• Prepare sales forecast and review actual sales for each sales team by month against target;
• Update and analyze market changes to counteract potential problems;
• Perform regular market research & analysis with supporting of sales statistics. Analyze the
• Sales potential, customer preference, channel characteristics, competitive market, price
• Closely monitor and manage all routine and ad hoc tasks for sales team;
• Propose a marketing strategy to Marketing Manager in order to expand customer growth;
• Identify and develop potential customers and target group.