Designed, implemented, and evaluated employee development programs that resulted in measurable improvements in employee skills, performance, and job satisfaction.
Successfully enhanced the effectiveness of training programs by incorporating innovative instructional design methods, leading to increased employeeengagement and knowledge retention.
Implemented and improved performance management systems, including goal-setting processes, performance appraisals, and feedback mechanisms,resulting in a more transparent and fair performance evaluation process.
Led initiatives to identify and develop high-potential employees, resulting in astronger leadership pipeline and increased internal promotions.
Implemented strategies to improve employee engagement, resulting in higherretention rates and a positive impact on the overall organizational culture.
Implemented key performance indicators (KPIs) and analytics to assess the impact of performance development initiatives and provide data-driven insightsfor continuous improvement.
Established effective feedback and recognition programs that contributed to apositive work environment, increased motivation, and a sense of accomplishment among employees.
Implemented cost-effective training solutions, optimizing budget allocationwhile ensuring high-quality learning experiences for employees.
Development of Drop cards and Hospital presentations to be presented to HCPs2023

Achieved consistent and significant sales growth, consistently exceedingquarterly and annual sales in a challenging environment.
Successfully expanded the market share in the North region, penetrating newterritories and capturing additional business from existing clients.
Led and motivated a high-performing sales team to surpass sales objectives.
Improved team productivity and effectiveness through targeted coaching,training, and performance management.
Developed and maintained key HCP relationships, resulting in the acquisition ofmajor accounts and increased customer retention.
Played a pivotal role in the successful launch of BF Chill School, leading to anotable increase in market presence and sales.
Collaborated effectively with marketing, Finance, and other departments to alignstrategies, ensuring a cohesive approach to achieving overall companyobjectives.
Implemented initiatives that improved customer satisfaction, leading toincreased customer loyalty and repeat business.

Major accomplishments include:
Successful test launch of “Essential” Portfolio in my area.
Improvement in market share of Lactogen by 100 Bps and NAN by 150 Bps. Double-digit OG and VG in Infant and Follow up formulas.
Open new potential venues to increase business volumes and customer base.
Improve HCP coverage by 23% and pharmacy coverage by 50% to ensurepenetration and availability.
100bps improvement in ‘Top of Mind’ for NAN in the Independent HCP survey.Improve VG of Cerelac and Nido 1+ in my territory through customized planningand endorsement through KOLs.
Got 1st position in Coach the Trainer program.

Territory coverage and exploring for new business opportunities
Handling indifferent customers and coming up with a strategy to improve theadvocacy for the brand. Major accomplishments include:Arrange Workshops, Symposium and Presentations to improve the market shareof Infant Formula.
Winning tender of Infant Formula for Children Hospital Lahore.
Conducted brand awareness campaigns on NAN, Nido 1+, and NAN Grow 3.

Cerelac Activation plan for HCP and consumer engagement. Engaged 200 chain pharmacies in Lahore (Clinix, Servaid, Fazal Din)
Conducted surveys to understand the customer mindset about brand and develop strategy to improve brand awareness and improve repeat sales

Highest sales of Klaracid suspension award. Won detailing championship at Annual conference. Conducted CME with KOLs of Sheikh Zayed Hospital. CRM data analysis and reporting

Production planning and executionDeveloping batch manufacturing record, Handling Production module on SAP