Career Summery:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- PPC Expert in Google AdWords and Digital Campaigns in Social Media Networks
- Having more than 15 year of well rounded corporate level experience in the field of Graphics and Digital Marketing
- Expert in Adobe Creative Suite (Photoshop, Illustrator, In Design, Dreamweaver)
- Versatile, multi skilled & self motivated professional
- Fluent in English
- Driving marketing ROI for assigned line of business.
- Lead the strategic development and execution of search & display advertising, programmatic advertising and social media campaigns where post-click conversion metrics (KPI's) are the objective.
- Leverage keywords for ad display and social media channels for competitive advantage.
- Optimize conversion and improve cost to acquire and drive positive ROI.
- Lead engagement with agencies, vendors and key internal partners to deliver best-in-class results.
- Provides input into integrated marketing strategies and plans, including annual forecast.
- Managing social communities, developing, leading and executing social media strategies and analyzing and reporting results.
- Developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.
1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Collaborate with internal teams to create landing pages and optimize user experience
6. Brainstorm new and creative growth strategies
7. Heading Creative Department
MEFITPRO works with over 200+ high profile fitness clubs & facilities and over 140 sporting retailers in the Gulf Region providing equipment, international training programs, consultancy services and continuous instructor training.
Job Responsibilities:
1. Social Media Management
2. Search Engine Optimization
3. SEM/PPC on Google Ads
4. Develop and Share Reporting from Customized Dashboards in Google Analytics
5. Adobe Creative Suite (Illustrator, Photoshop, InDesign), Microsoft Office and Web Design Applications (Dreamweaver & HTML)