概要

I am a resourceful Communications & Business Development Head with 15 + years of national and international experience developing marketing and communication strategies in multiple domains including Telecom, Not-for-profit, FMCG, Education and Government sector.



  • Communications Expert & Certified Project Manager with extensive experience in Marketing, Communications, Business Development, Collaboration, Planning and Implementation of varied activities and projects.

  • Possess Communication and Corporate Relation skills utilize in Advocacy and Fundraising while establishing linkages for common good and creating awareness about social issues through media and communication strategies.

  • Known for the capacity to anticipate trends and identify opportunities for raising funds, cultivating relation with donors and other stakeholders, reducing costs during periods of rapidly evolving business conditions.

  • Strong background in the development and delivery of high-impact proposals and presentations.  Proven track record of consistently meeting and exceeding company goals and objectives.

  • Upbeat, creative, resourceful individual recognized for meticulously planning and flawlessly executing event and marketing campaigns with up to multi-million budgets, from conceptualization to implementation.


My key skills include Strategic Planning & Analysis, Multi-Channel Marketing, Budget /P&L Management, Collaborative Leadership, Social Media Marketing, Public Relations, Corporate Social Responsibility, Business Development, Creative/Production, Market Research/Analysis, Corporate Communications, Content Writing & Review, Customer, Donor & Stakeholders Relations, Operations Management and Training & Teambuilding


My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such I would welcome a discussion regarding opportunities with your organization that fit my background.

项目

Investment Conference Dubai
GSM World Conference

工作经历

公司标识
Operations Management, Administrator-Health Care Programs
Sprott Shaw College
Sep 2021 - Jun 2022 | Vancouver, Canada

Managing the HCA SME updates, changes & corrections to HCA/PN Curriculum, prepared documentation for Accreditation, Semi-Annual Evaluations of all 19 Campuses across British Columbia.

Steered efforts towards coordinating with the Provincial Ministry of Education for Students Grants, provided effective and highly resourceful training campuses staff on educational software G2, FAST & Examsoft.
Coordinated with all Publisher’s for E-textbooks availability, prepared Semi-Annual Reports for submission to the Regulatory Bodies also managed Operations in 20 Campuses across BC Province
Actively involved in all functions to ensure consistency in Marketing Communication across all mediums.

公司标识
Administrator Admissions, Graduation & International Students Program
Capilano University
Jul 2019 - Jul 2021 | Vancouver, Canada

Liaised with the International Students for credit Transfers and with Faculty for Articulations of all International Students, offered Counselling Services and assisted dept. with processing curriculum/instructional/ departmental materials.

Considerable level of proficiency with MS Office as well as Baner/Famis Software for Academic Use
Evaluated students for Graduation and screened their requests as per University Policy & Procedures.
Exercised hands-on approach to coordinate, compile and provide relevant information to students/faculty.

公司标识
Board Director/ Member
Vancouver Association for Survivors of Torture
Sep 2017 - Aug 2020 | Vancouver, Canada


Ensured Vast Image & Perception Building, Donations, and Grants, led the fundraising/Events, Social Media Strategies, as well as Marketing & Communication.

公司标识
Grant Writer & Donor Relations Officer, Latincouver
Latin-America Vancouver Business & Cultural Association
Oct 2017 - Aug 2018 | Vancouver, Canada

Proved instrumental in identifying and researching grants from foundations, government, and corporations using standard grant prospecting resources and creative methods to find additional information.

Built collaborative rapport between the grantors and Latincouver and highlight information which demonstrates potential match with Latincouver’s mission and programs
Served as a resource in all efforts to analyse alignment of grantor priorities and Latincouver programs & assess funding matches, also with program managers, tracked all grant activities to ensure targets are met
Produced and reviewed compelling and effective grant proposals, letters of inquiry, and other solicitation materials; effectively and creatively leveraged program components to secure funding
Developed and maintained annual grant calendar to track application, reporting, and stewardship timelines. Secured Grant from the City of Vancouver for Annual Events of Latincouver

公司标识
Member Marketing, Social Media & Events Committee
Vancouver Chamber of Commerce and Industry
Sep 2016 - Oct 2017 | Vancouver, Canada


Led the process of Brand Building and Promotion Content Management. Designed and devised Social Media Strategies, and managed Event Promotion, and Fundraising / Sponsorship.

公司标识
Grant Writer & Marketing Research Officer
Disability Foundation of Canada
Sep 2016 - Sep 2017 | Vancouver, Canada

Researched numerous verticals to identify & research grants from foundations, government, and corporations using standard grant prospecting resources and creative methods to find additional information.

Performed duties as a strategic overlay to document connections between Grantors and the Foundation. Highlight information that demonstrated potential match with Foundation’s mission and programs.
Prepared compelling and effective grant proposals, letters of inquiry, and other solicitation materials; effectively and creatively leveraged program components to secure funding.
Analyzed alignment of grantor priorities and Foundation Programs & assess funding matches, also developed and maintained annual Grant calendar to track application, reporting, and stewardship timelines.

公司标识
Client & Community Engagement Officer
Saskatoon Council of Aging SCOA, Provincial Govt
Jan 2014 - Aug 2014 | Saskatoon, Canada

Led the media relations communication duties for the Council including monitoring and tracking media coverage, coordinating media events, developing media strategies for SCOA events, programs and initiatives.

Developed communications & marketing plans for individual programs, events and in initiatives.
Designed the annual development plans and strategies involved in accomplishing fundraising goals
Actively responded to all media requests and inquiries, prepared and distributed all public service announcements and advertisements to media about Council’s activities, services and programs
Coordinated and provided support to fundraising activities and events to the Council, also provided guidance to the Board on Communication & Corporate Strategies.

公司标识
Fundraising & Marketing Research Officer
World Vision Canada
Oct 2013 - Jan 2014 | Saskatoon, Canada


Advocated the Objectives of World Vision Canada, Formulated Research Papers of different Communities all across the globe. Coordination with Head Office and Regional Teams
Managed World Vision Booth for Sponsorship Activities, identified Forums for Promotion of World Vision Objectives

公司标识
Sr. Deputy Director Corporate Relations & Communications
Institute of Cost and Management Accountants, ICMAP
Aug 2011 - Sep 2013 | Lahore, Pakistan

Implemented organization vision by developing strategic framework, coordinating with Advertisement Agencies for designing of marketing material and with Media houses/TV Channels for interviews & publications.

Organized corporate events, workshops, press conferences and exhibitions, ensured Content development for website & newsletters, managed and built client HR data-base and conducted 500 plus technical seminars
Acted as a bridge between the Industry and ICMAP, supervised the HR Functions Recruitment and Selection, established Linkages with the public and Corporate sectors for business
Worked with Donor Agencies like ADB, USAID for Infrastructure Development, created business awareness and developed marketing and promotion strategies, also coordinated Member Affairs and Liaison with Branch Councils
Coordinated Internships and Placement of Students of ICMA in the corporate sector, implemented organization’s Media strategy through print and electronic mediums and guided board on PR, medial and corporate affairs.

公司标识
Additional. Director Marketing & International Business Development
Punjab Board of Investment and Trade, PBIT
Aug 2009 - Oct 2011 | Lahore, Pakistan

Supervised teams as the department unit head, 200 business conferences, road shows and seminars, also liaised with the partners and the stakeholders to promote trade worth $2 billion.

Interfaced between the Government and Clients, coordinated with the media groups in the Asia region for the business marketing. Developed and implemented Marketing Calendar with strategies by promoting products
Implemented strategies to attract Investment in the Region. Coordinated with the chamber of commerce, trade associations, business forums, for joint promotion of Trade and Investment,
Managed external communications by acting as company’s spokesperson, also guided the board on strategic investment opportunities. Developed corporate websites and promoted business opportunities on social websites
Planned, arranged and managed mega Investment Conferences, arranged an Investment Conference for the foreign Head of the States and provided professional support to public sector departments on Marketing Plans

公司标识
Manager Marketing Communications & Brand
Warid Telecom (Pvt.) Ltd
Aug 2004 - Aug 2009 | Lahore, Pakistan

Lead role in the national marketing activities Managed 1000 events including Sports, Fashion Shows, Seminars and Sponsorships, also planned and executed nation-wide BTL (Below the Line) Activities.

Supervised department management and procurement activities, lead role on Corporate Social Responsibility CSR.
Supervised and liaised with the regional executives for product marketing and sales, business branding and its use for the media and various printing material, and marketing finance department.
Developed Consumer Intimacy Program – One to One Contact- Loyalty Programs and ensured coordination with the advertising agencies for brand marketing and promotion.

学历

BCIT
证书, ‎
Project Management Professional
Incomplete
2018
Ryerson University
证书, ‎
Incomplete
2015
Lahore School of Economics
硕士, , MBA‎
2003

技能

熟练 Academic Research Skills
熟练 Account Marketing
熟练 Accounts Administration
熟练 Advance Planning
熟练 B2B
熟练 B2B Manager
熟练 Behavior Change Communication
熟练 Brand Development
熟练 Branding Skills
熟练 Business Development Skills
熟练 Business Development Process
熟练 C Level Communication Skills
熟练 Career Counseling
熟练 Certified Project Management
熟练 Collaborative Leadership
熟练 Communication and Presentation Skills
熟练 Communication Coordination
熟练 Conflict Management
熟练 Content Development
熟练 Cooordination Skills
熟练 Craft Command
熟练 CRM Analysis
熟练 Digital Marketing Analysis
熟练 Digital Marketing Management
熟练 Digital Media Management
中级 eCommerce Knowledge
熟练 Email List Generation
熟练 Establishing Strategic Partnerships
熟练 Event Marketing Strategies
熟练 Export Management
熟练 Fashion Marketing
熟练 Financial Management
熟练 Formulate PR Strategies
熟练 G2P Portfolio
熟练 Handling Assignments
熟练 Legal Documents Management
熟练 Liaison & Coordination
熟练 Management Skills 
熟练 Market Research
熟练 Marketing Stratergies
熟练 Marketing Campaigns
熟练 Mass Communication Knowledge
熟练 Media
熟练 Media Outreach
熟练 Media Production
熟练 Merchandising
熟练 Monitoring and Evaluation
熟练 News Management
熟练 Newsletters
熟练 Operations Skillls