概要

Experienced Digital Marketer having 5+ years of diversified experience in the industry of FMCG, Consumer Electronics, Digital Agency & e-Commerce platforms. Specialties: Search Engine Optimization (SEO), Google Ads , Google Analytics & Webmaster, Google Maps location integration. Social Media Marketing i.e. Facebook, LinkedIn, Instagram , Twitter and YouTube paid and organic marketing.

项目

Homage Website and SEO
Kenwood SEO and Website Management
Managing Official Homage Pakistan Page
Kenwood Pakistan Official Page Management
Sanaullah & Co.
ICEMOKES Cafe
ANA e-Services Digital Marketing
Social Media Marketing of E-Commerce Website

工作经历

公司标识
Assistant Manager Digital Marketing
Herbion Pakistan (Pvt) Limited
Mar 2019 - 代表 | Karachi, Pakistan

• Responsible for development of yearly Digital marketing strategy, budgeting & planning• Lead DM team by delegating tasks, reviewing them & adhering closely to meet deadlines.• Responsible for development of social media content calendars for assigned regions and deployment of visuals on respective social media platforms timely• Develop monthly budget plan and ensure timely execution of paid campaigns on FB, IG, Google & YouTube• Execute sale based campaigns on social & digital mediums with the objective of driving traffic to the company’s official online store and e-commerce partner’s website such as Amazon, Walmart & Daraz, and so on• Supervise SEO strategy and to make sure that optimization of assigned websites is moving in the right direction and in compliant with the latest Google algorithm updates• Check for latest trends & practices and implement them wherever it is needed• Report performance of all digital marketing campaigns executed and assess them on a monthly basis• Liaison with digital agency for the development of creative assets, PR, and Influencer marketing activities• Keep up-to-date of new social media, SEO, and SEM trends and adopt those new practices in the brand’s digital strategy

公司标识
Digital Marketing - Team Lead
Kenwood Pakistan and Homage - R&I Electircal Appliances pvt. Limited
Oct 2017 - Mar 2019 | Karachi, Pakistan

Job Description:

• To manage official website of brands.
• Revamp websites and make them SEO friendly
• Design SEO strategy for brands website and execute, in-house activity.
• Perform keyword research, on-page and off-page activities on brands websites in house activity.
• Integration of brands service center on Google maps, in-house activity
• Manage agency officially managing social media platforms of brands i.e. Facebook, Twitter, Instagram and YouTube
• To ensure that agency will work within the SOPs which are pre-decided.
• Manage digital buying for brands and cross check buying rate and models for Facebook, GDNs and Ad-word.
• Design digital strategy for new product/models launching
• Suggest budgets for digital campaigns along with the media plans for the same
• Refine the digital audience and make sure that campaign will be targeted to relevant audience
• Competition analysis to be done on monthly basis and keep strict check on competitors digital campaigns
• Manage the digital spent for brands and ensure maximum results by adopting the correct campaign model.

公司标识
Senior Marketing Executive
JAF Global - Founding Team Member of www.philippinesflowersdelivery.com
May 2015 - Sep 2017 | Karachi, Pakistan

Job Description:
• Assist the senior management in strategic development and execution of online marketing strategies via Search Engine Optimization and Google Ads, Display Ads and Social platforms
• Ensure that all the strategies are executed properly by the junior executives.
• To supervise the entire customer support department and train them to make sure that they will provide better customer support.
• Monitor the company website and record the trends of traffic using analytics tools
• Execute email marketing campaign via mail jet / mail chimp
• Develop newsletter from creative department and market it via email marketing and social media
• Ensure the placement of Facebook pixel and Google Tag manager to make sure the correct use of audience for re-marketing
• Analyze the competitor’s strategy and develop new marketing strategies.
• Provide training to the sales department regarding social media platform for generating leads and inquiries.
• Execute the social media strategy on various social media platforms and assist the management in designing the social Media Plan.
• To overlook the affiliate marketing program executed by the third party.
• On the basis of analysis gives suggestions to the seniors that which paid links to be buy from Google ads which would be helpful in increasing the reach.
• At the month end write the report of the whole month activities and submit it to the senior management identifying the weak areas and new opportunities that can be adopted by the company.

公司标识
Marketing Executive - Founding Team Member of www.philippinesflowersdeliver
JAF Global
Apr 2013 - May 2015 | Karachi, Pakistan

Job Description:
• To assist the senior management in execution of Online Marketing Campaigns via Facebook and Google
• Provide online customer support to the International Customers on calls as well as on website live chat.
• To recheck the contents written for marketing campaigns like Blogs, Articles etc.
• Design 4 to 5 newsletters in a week which will be used later in the email marketing activity by the senior staff.
• Provide assistance in Search Engine Optimization campaign via building back links on blogs and other social media platforms.
• Assist the senior staff in the execution of Google Ads campaign via Pay per Click.
• To develop engaging content and ensure the uploading of content on social platform to generate more inquires.
• Respond to audience queries and moderate digital platforms
• Keep social platforms optimized and moderated
• Analyze website on daily basis, maintain prices, update products and process daily order and assign to respective vendors
• Write a brief a detailed report of Customer feedback and present it to the senior Management at month end.

公司标识
Market Development Officer
cocacola beverages pakistan Ltd.
May 2012 - Oct 2012 | Karachi, Pakistan

Job Description:
• Ensuring Product availability, forecasting and achieving sales targets for the assigned routes for all brands and packs both in physical and unit cases.
• Ensure the Commercial Leadership at outlets level through Effective Merchandising, Availability, Activation and optimal Cooler Utilization.
• Cultivating good relationship with the existing and potential customers to ensure the proper execution of corporate policies in market place.
• Managing the appropriate Training, Coaching and Mentoring of Pre-Sellers, SMOs, Merchandisers and Deliveryman of assigned area.
• Monitoring the ISIS, Daily/Week/Monthly/ Sales Targets vs. Achievements, inventory, Products related issue on regular basis.
• Tracking and timely settlement of market accounts i.e. claims discounts etc.
• Conducting retail audit and update data regularly.
• Support Senior Management in establishing of comprehensive Customer Relationship Management Model.

公司标识
Investment Associate
Al Meezan Investment Management Limited
Oct 2011 - Mar 2012 | Karachi, Pakistan

Job Description:
• Fix meetings with existing potential clients in order to maintain good customer relationship.
• Generate leads and make new clients.
• Actively involved in the Investment Advisory in maintaining relationships with big ticket clients and handling accounts of large public and private sector enterprises and retirement funds.
• Also formulated IPS and model portfolios for prospective and existing clients.
• Implement corporate strategy of providing customers with different investment options as per their risk profile.
• Research and analysis of Global Economics and Global Stock Indices.
• Studying Mutual Fund product proposals and preparing related feasibility.
• Investment advisory.
• Review Daily and weekly Market (KSE) Reports.
• Monitoring Investment funds in the market and preparing related reports.

学历

Google Partner Certification Program
证书, ‎
Google Search Ads Certification
Completed
2019
Google Partner Certification Program
证书, ‎
Completed
2019
Google Partner Certification Program
证书, Google Digital Garage‎
Digital Marketing
Completed
2018
Facebook
证书, Facebook Blueprint‎
Facebook and Instagram
Completed
2018
AITC
证书, Word Press Website Development and Design‎
WordPress
Completed
2018
Digital Egg Heads
证书, Digital Ninja - Social Media Marketing‎
Advertising
Completed
2017
Asif Iqbal Training Institute
证书, Google Adwords Certification‎
Google Ad-Words
Completed
2017
Asif Iqbal Training Institute
证书, Social Media Marketing‎
Facebook Marketing, LinkedIn Marketing, YouTube Marketing
Completed
2017
Asif Iqbal Training Institute
证书, Search Engine Optimization Training‎
Advertising
Completed
2016
Hamdard University
硕士, 工商管理硕士学位, MBA‎
Marketing (Brand Management, Consumer Behavior)
CGPA 3.5/4
2013
Hamdard University
学士, , BBA (Hons 4 yrs)‎
2011

技能

中级 Brand Management
熟练 Business Dnvelopment
熟练 Communications Skills
中级 Digital Marketing Analysis
熟练 Founds Management
熟练 Google Ads Words
中级 Google Analytics
熟练 Google My Business Command
中级 Google Webmaster
熟练 Handling Assignments
中级 Instagram Ad
熟练 Managing Midsize Teams - 5 to 20 People
中级 Marketing Management
中级 Search Engine Ranking
熟练 Social Media Strategist
中级 Team Motivation
中级 Vape Knowledge
熟练 تحسين التسويق الرقمي

语言

熟练 乌尔都语
中级 英语