Looking after entire business of (Confectioneries/ Biscuits/Chocolate) in Karachi.
Managing a team of 10 sales officers & 3 Area managers.
Managing 10 distributors with a monthly turnover of approx. PKR 30 million.
Successfully launched new products with better visibility and availability as well.
Devised and facilitated multiple training programs to increase technical knowledge and sales skills
of team members.

Responsible for managing entire Unilever business for three territories (Gulshan-e-Iqbal,
Gulistan-e-Jouhar & F.B Area), approximately a 100 million monthly turnover.
Interaction and close coordination with Unilever sales teams and development of joint business
plan with Unilever sales leadership.
Manage stock on a daily/weekly/monthly basis and oversees more than 100 sales staff.
Manage 5 different category of warehouses for Unilever business as well as the daily cash flow
and cheques business.
Built corporate relationships in order to assist in expanding the market potential.

Managed a team of 6 Territory Sales Officers and was responsible for half of Karachi city, main
areas including, Defense/Clifton, Old City/Nazimabad/F.B.Area/North Karachi in terms of
managing sales and delivering targets.
Managed 8 distributors with a monthly turnover of approx. PKR 35 million.
Managed target setting for territories and assisted RSM in making Distributor Business Plans and
the appointment and termination of distributors.
Successfully launched new brands Sunny & Hayat

Rolled out complete plan of launching new snacks products (Veezo & Kryzo).
Inducted new sales team from Karachi to Peshawar and managed the sales and distribution
network nationally including appointing distributors.
Responsible for Managing a team of 5 Area sales managers and 30 Territory sales officers
generating a turnover of PKR 30million.

Hands on management of all the BTL activities in Unilever portfolio, including hiring of Agencies
and training of staff as well as managing the costing of any specific Activation.
Strategy and planning for successful launch of wheel washing powder and Vim dish washing bar

Managed sales and distribution network from Sadiqabad to Bahawalnagar
Responsible for managing 4 sales officer and 20 distributors generating monthly turnover of PKR
40 million.