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概要
I have been in love with the digital marketing industry since 2011. Although my academic background belongs to business management, I think business management is the basic skill that everyone should have. That can help you in boosting what business you start in a professional career. So, I choose the digital marketing industry. I joined a top-rated digital marketing company Globital where I learnt a range of skills including Search Engine Optimization, Google Analytics, Google Tag Manager, PPC, Social Media Management and CRO.
工作经历
Project Manager
Promoted to Project Manager at Globital on February 2017
• Leading the Teams (SEO + PPC + SM + CRO + Website Development)
• Organize all NEW projects
• Communicate with the Agencies
• Setup and introduced NEW communication Platforms within the organization
(Basecamp, Slack, Bitrix24)
• Working to improve In-house website designs to increase the conversion rate
Dedicated Work with the Digital Marketing Agencies
Dedicatedly work with the digital marketing Agencies:
- Macraes Marketing (Canada)
- Melbourne Media Consulting (Australia)
- Livelong Digital (Australia)
- Local Web Advisors (Australia) – Still working with them
And performed the following activities:
• All Digital Marketing Channels Data Analysis through Google Analytics
• Installation of Google Analytics, Google Search Console Tool, GTM and
Tracking Events
• Manage Reporting Tools (Agency Analytics, Report Garden, WebCEO,
SEMrush)
• Manage Google Business Places (Local SEO).
• Use analytics to analyze and generate monthly reports for email campaigns (Set up on Mailchimp).
• Work on Social Media Advertising & Management campaigns.
• Manage all Pay-Per- Click advertising, making decisions with a weekly & monthly budget.
• Set up Monthly Reports for all campaigns
Search Engine Optimization Manager
Promoted to SEO Manager at Globital
• Worked as a Team Leader
• Competitors analysis
• Worked on SEO Audit
• Developed and implemented SEO strategy
SEO Assistant
Started work as SEO assistant. Worked on:
• Keywords Research
• On-Page Optimization
• Off-Page
• Analyzed campaigns
• Set-up Monthly SEO Report
