Manage overall paid campaigns to help acquire new enrollments and drive traffic towards our platform with a focus on paid tactics.
Responsible for the marketing to ensure proper advertisement and positioning of new 
products through Social Media & Search Engine Marketing having monthly spending budget of PKR 8 – 9 million.
Regular monitoring of campaigns metrics and analyze performance, insights, blockers and areas of opportunity.
Optimize ad delivery, landing page conversion and under experience driving user activations as efficiently as possible.
Identifying and testing new channels to continue to meet or exceed established critical metrics.
Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Market and competitive research, product roadmap, feature prioritization, and backlog grooming activities to guide the direction of the new product improvements.

Managing the Amazon account for USA & Canada markets, having 150+ SKUs.
Strategized, and managed all eCommerce initiatives to ensure maximum customer acquisition and revenue production.
Handled all customer service communications regarding questions, challenges, and feedback.
Responsible for the marketing to ensure proper advertisement and positioning of new products though Amazon PPC campaigns having daily spending budget of $1500.
Well versed working with Magento, Shopify & eCommerce Content Management System.
Conduct research in order to identify customer needs and market gaps. Monitor market and competitor trends, and analyzed customer feedback data.
Perform sales forecasting before development to ensure profitability of product lines.
Suggest product enhancements to improve user experience.
Perform quality assurance controls on products.
Coordinate with the production department to deliver functional solutions.
Conduct research to identify customer needs and market gaps.
Prioritize the implementation of new features and set specific timelines.
Monitor and report on users’ reactions after launching.
Developing marketing strategies for enhanced product features.
Analyzing consumer research data and recording product defects.

Developed and apply both strategic and tactical digital marketing plans and eCommerce activities with a focus on driving acquisition and conversion.
Source and develop new strategic partnerships, social engagements, and advertising opportunities that generate new revenue streams.
Lead the cross selling project through customer touch points and resulting in new revenue of 1 Million+ without any investment.
Develop and implement effective supply chain strategies, improving on-time delivery performance from 47% to 98.5%.
Shares weekly and monthly reporting of key site KPI’s such as sales performance, conversion, traffic and average transaction value with senior management.
Maintained e-mail marketing database and executed campaigns using direct resulting in increased click rate and retention by 5%.
Responsible for integrations with CRM (Microsoft Dynamics) and ERP (Microsoft Dynamics AX) for both customer and product-related data.
Coordinate the workflow for supply chain, warehousing, and integrated supply chain services.
Helps develop new products and promotions based on customer preferences.
Review’s customer evaluations in regards to service representatives’ work and looks for areas that need improvement.

Planning and delivering CRM strategies across the nation wide retail stores with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
Making reports on all product regarding issues, product complains and feedback of customers.
Monitoring website analytics and improving the website as per analytics feedback and findings.
Monitoring and getting feedback from existing customers on service delivery improvement areas and to implement the ‘possible’ customer suggestions.
Brainstorm new and creative growth strategies.
Overseeing the complains resolution T.A.T and make decision to meet the deadlines.
Handling and overseeing customer complaints regarding products and other issues.
Run campaign wise WhatsApp & SMS marketing activity to registered customers.
To communicate courteously with internal or external customers, building positive relationships,
investigating, responding issues and queries for successful conclusion.
Refer unresolved customer issues, grievances and special requests to designated departments for further investigation.

Keep records of customer interactions and transactions, recording details of inquiries, complaints and comments, as well as actions taken.
Resolve product or service problems by clarifying the customer\'s complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.
Open and maintain customer accounts by recording account information.
Prepare product or service reports by collecting and analyzing customer information.
Generate sales leads.

Responsible for attending the clients or interacting with them via telephone or through email.
Responsible for overcoming the resistance of the clients and their objections regarding visa processing.
Guide the clients regarding immigration process

Manage retail staff, including cashiers and people working on the floor.
Attend trade shows to identify new products and services.
Ensure pricing is correct.
Work on store displays.
Identify current and future trends that appeal to consumers.
Ensure merchandise is clean and ready to be displayed.
Maintain inventory and ensure items are in stock.
Keep up with fluctuating supply and demand.
Ensure promotions are accurate and merchandised to the company’s standards.
Utilize information technology to record sales figures, for data analysis and forward planning.
Ensure standards for quality, customer service and health and safety are met.
Ensure hours of operation are in compliance with local laws.
Maintain store\'s cleanliness and health and safety measures.
Handle customer questions, complaints and issues.

Record minutes of meetings and transcripts.
Maintain files and records to ensure they remain updated.
Open, sort and route incoming mail answer correspondence and prepare outgoing mail.
Troubleshooting such as computer hardware and software.
Manage basic bookkeeping duties.
Help with office management and organization processes.