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概要
Conversant, innovative & level-headed Key Account Manager possessing strong organizational & customer development skills to maximize key account profits by strongly utilizing company resources. Extensive knowledge of modern BTL advertising tools , Out Of Home (OOH), In-Store & On-Store Branding, Window Display, Retail POSM Tools, Creative Shop Fascia, IMT, LMT & Modern Store Concepts. Well-versed analyst with excellent command on Digital Printing, Promotional Media and Cost Effective Materials; proficient at implementing techniques to accomplish sales and marketing goals of organization.
Perceptive, possesses strong exposure to handling marketing projects with proficiency in every segment, command on building cohesive team, liaison with vendors, monitor & track campaigns to determine effectiveness and determine future changes.
Dedicated professional with belief that consistency and dedication build the most successful business partnerships. Successful at expanding network connections and introducing modern marketing concepts persuasively.
工作经历
Head Of Marketing
Key Account Manager - Marketing/Advertising
Overseeing multinational FMCG and international clients, provide best possible platforms to execute BTL marketing campaigns effectively by keeping view on proposed objectives, budgeting and time constraints. Conceptualizing project briefs, supervise, monitor and chase work progress; leading a team. Keep close coordination with agencies, vendors and brand teams in order to maintain long term profitable business relationships. Represent company in trade shows, conferences and seminars. Evaluate client’s satisfaction levels and keep necessary follow ups. Develop contingency plans and alternative solutions for all projects. Implement and evolve high-impact strategies to target new business opportunities and markets, providing a business of over PKR 2M per month by adding new clientele in to company profile with total annual revenue of PKR 24M.
Brand Activation Officer
Planed and negotiated media buys, including TV, print & digital. Spearheaded activities from concept till execution including OOH, outlet branding, creative window display and incorporated innovative ideas for retail POSM tools. Participated and designed collateral events, seminars and fashion shows for promotional launching campaigns. Analyzed competitors to evaluate the effectiveness of marketing strategies. Saved the company over PKR 1M per quarter spending by negotiating advertising and commercial sponsorship contacts and exceeded overall sales target by 5%.
Senior Client Services Manager
Provided creative ideas for unique fascia which include work on Neon, LED, Acrylic, Aluco bond sheet and SS Pipe. Maintained multiple accounts for OOH and Indoor branding, floats, fascia etc. Close coordination with Agency, Venders and Brand Managers in order to maintain better business relationship. Initiated and executed the BTL activities of Brands in different Malls, Theaters & Shows. Managed proper execution of OOH and In-Store branding campaign of different MNC’s and local brands.
