Actively monitor competition in the area and develop counter strategies to maintain competitiveness.
Ensure achievement of agreed targets/KPIs for the assigned Area/ Territory.
Maintain relationships with key accounts within the Territory to develop & sustain Shell as reputable Brand in the area.
Develop and Implement field Sales Plan for the assigned area
Effectively manage DSRs (distribution sales representatives)  and their operations
Responsible to provide quality and on-time information
Ensure adherence to all Company/distribution principles and policies
Coach, motivate and develop distribution sales representatives                             

To achieve secondary sales target while ensuring the maximum availability of the company’s product and execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market.

Ensured availability, forecasted and achieved sales targets for the assigned territory for all brands, packs and SKUs both in physical and unit cases
Ensured effective utilization of Trade Spending to improve sales both in short and long run
Achieved agreed targets/KPIs for the assigned area
Developed and Implemented field sales plan for the assigned area
Effectively managed order bookers and their operation
Responsible for the execution of the channel category plans as per the channel and category prioritization

Locate or propose potential business deals by contacting potential partners: discovering and exploring opportunities
Follow up visits to all dealers to make sure the products are provided as per the standard of the company.
Making sure that the products provided, price charged and payments collection from the client are as per the contract between both parties.
Keep abreast with all organizational changes and department developments.
Set goals and deadlines for the production department and sales team.
Ensure that products meets market standards and comply with government regulations.

Plan and coordinate administrative procedures and systems and devise ways to streamline processes.
Ensure the smooth and adequate flow of information within the organization to facilitate other services operations.
Manage schedules and deadlines.
Monitor inventory of office supplies and the purchasing of new material with attention to budgetary constraints.
Monitor costs and expenses to assist in budget preparation.
Organize and supervise other office activities (recycling, renovations, event planning etc.).
Ensure operations adhere to policies and regulations.
Supervise and assist clerical and administrative personnel.
Set goals and deadlines for the department team.
Develop, manage, and monitor records.
Monitor the facility to ensure that records remains safe, secure, well maintained and confidential.
Ensure that services meet professional standards and comply with government regulations.

Coordinate with business development department in the field of development and marketing of business. 
Preparation and implementation of efficient procedures (Documented policies &  operational forms) of operations in projects as per the requirement of client. 
Follow up visits on all projects to make sure the services are provided as per the standard of the company. 
Preparation of business proposals, letters, quotations, business presentations etc.
Meeting up with new clients and arranging meeting with the company executives i.e. General Manager, Operations Manager etc.
Maintaining and updating the record of all projects i.e. manpower list, equipment list, contracts, charged prices etc.
Making sure that the services provided, price charged and payments collection from the client are as per the contract between both parties.
Provision of logistics support with cooperation of operations department.