Engaged, generated and collaborated for image building & public positioning activities for the organization; Conceived, devised and implemented communications strategy in line with organization’s mission and vision and policy guidelines; Reactive to emergencies and crisis communications; Promoted the visibility of the organization through print, electronic (national & international media) and online/offline media; Identification of key cross cutting issues across to generate communications leads for media; Acted as a spokesperson for the organization; Devised and implemented digital communication strategy; Ensured extensive engagement of national and international media through press briefings/conferences, exposure visits to attain media mileage; Created quality content (leaflets, brochures, posters, radio spots, articles, photos, television commercials, videos productions, newsletters) for internal/external stakeholders; Managed social media channels (Twitter, Blogs and Facebook); budget management; Liaison with vendors including printers, video producers to oversee production and supervision of information dissemination; Documentation including project summaries, conference papers, speeches, profiles.

Developed & executed communications strategy. Identified new communications activities aimed at expanding digital outreach and engagement. Improved visual identity through key resources including annual report and other communication materials. Maintained social media accounts (Twitter, Facebook, Instagram) graphics and image bank, and created graphic content. Produced video documentaries and quality content. Report writing and editing of the content with editorial insight. Ensured proactive media outreach & engagement; Developed quality content including press release, articles, opinion editorial, presentations, artworks, videos and documents for print/electronic and digital channels; Devised & executed internal/external communication strategies; Managed PR and creative agencies; Wrote/edited reports and other relevant content for development of brochures, fact-sheet and success stories. Supervised/developed production of video stories for social media and other platforms.

Ensured close coordination and liaison with governmental and non-governmental stakeholders & budgeting for events organization and launching and analysis of awareness/behavioural change communication campaigns in target regions and districts; Communication strategy development & execution; Liaisoned with vendors, advertising agencies, graphic designers, content writers, copy editors, videographers, photographers; Wrote English/Urdu success stories, case studies, articles, produce bilingual newsletter, press release;  Dynamic coordination with media, managed social media posts on different platforms, prepared media briefs; Maintained contact database and coordinated with media professional; Provided quality content for website, edited reports; Produced video documentaries, television commercials and radio programmes & radio spots; Prepared and implemented effective project-specific image building communications, outreach strategies and awareness campaigns; Created quality content for newspapers’ articles, press release, case studies, success stories, reports, social media platforms, newsletter and other IEC materials for visibility; Managed social media, live web-streaming, facebook, twitter, youtube. Produced project documentaries, TVCs, video profiles and radio programs/spots; Organized mega events

With a resource base of over US$ 1,100 million, PPAF is sponsored by the Govt of Pakistan and funded by the World Bank, IDA, IFAD, DFID, KfW - German Development Bank and Italian govt. Prepared and implemented projects-specific behavior change and image building communications, media outreach strategies and awareness campaigns. Created quality content (English/Urdu) for newspapers’ articles, press release, case studies, success stories, reports, social media platforms, newsletter and other IEC collateral. Ensured dynamic relationship with national/international journalist and media houses. Produced project documentaries, TVCs, video profiles, radio programs/spots. Produced bi-yearly radio program and annual report for nine years. Managed social media, live-webstream, website, youtube, instgram accounts.

•Worked as a correspondent and covered beat of City District Government and filed more than 200 bye-line stories and feature articles, with majority of them being published on front and back pages of the newspaper

•Covered the beats of Community Development, Environment Department, Traffic Engineering and Planning Agency (TEPA), Water and Sanitation Agency (WASA), Lahore Development Authority (LDA) and Solid Waste Management Department (SWM), Telecommunication Sector, Pakistan Telecommunication Authority (PTA), Pakistan Telecommunication Company Limited (PTCL), Punjab Information Technology Department (PITD), Punjab Information Technology Board (PITB), Punjab Software Board (PSB), Federal Investigation Agency (FIA), Pakistan Railways and other key provincial departments

•Filed feature articles on environment, potable water contamination and alarming led level in underground water resources in Lahore, impacts of cement plants in Kahoon Valley near Chakwal (Punjab), pollution and poisoning of the River Ravi water by industrial affluent through Hudiara Drain and other channels

•Filed several investigative crime stories and reported routine happenings

Filed over 100 investigative crime stories and reported routine happenings as well.
Also worked as a sub-editor for three years