概要

Core Proficiencies:

Strategic Business Planning | Revenue Growth Management | Member of steering committee |
Multi Product Selling - Beverages, Cigarettes, Ceramic tiles , Steel, Specialty Chemicals|
Corporate & Dealer’s Network Channel’s Modification | RED Performance Metrics
Brand Management | Trade marketing |PLC – BPPC Brand, pack, price, channel | STP
Managed & Led sales & marketing team up to 45 nationally |

Award & Recognitions:

 Achieved Record Breaking Sales In The History Of FF Steel In May, 2020 Which Was 120% Over
Previous Highest Figure That Recognized By Management And Awarded
“ Trophy With My Name Embossed On It ” That I Shared In Social Media
 Transformed Shabbir Tile & Ceramics From “ Credit To Cash Enriched Company ” By Converted Sales
Dealers & Contractors From Credit Sale To Cash And Reduced Delinquent Rs.680 Million from Market
Within One Year 2019”.
 Successfully Developed & Implemented “ Trade Marketing Operations ” on 80% contributing high
selling accounts In History Of Refreshment Trading Company - Kuwait
 Exceeded Sales Targets & Related Objectives By Wide Margin And Nominated In
“Coca Cola Annual Excellence Award ” In Sales Manager Category
 Executed The Concept Of RED (Reality Expose Daily) in Coke’s Key Accounts While Worked With
CCBPL, Resulted Enhanced Brand Image & Higher Brand Equity ,
 Generated 25% Volume Growth Over SPLY Along With Conversion Of 57 Pepsi Outlets In Coke
 Developed 5 “Bench Mark Distributors” And Made Record In Pakistan Tobacco Company

工作经历

公司标识
Senior Manager Marketing Coordination and Dispatch
Sitara Chemical Industries Limited
Nov 2021 - Feb 2022 | Faisalabad, Pakistan

Institutions Sales Network – Dealers sales Network – Logistic / Dispatch Network 2021 to 2022
Job specific responsibilities:
 Execute strategic decisions & responsibilities assigned as Committee member of company’s strategic core command committee to achieve short & long terms sales & logistics goals by analyzing cost / benefits proposition.
 Lead The sales & dispatch Team Of 45 nationally To Handle Government, semi government, private institutions, and dealers to sell & dispatch company’s products in more effective & efficient way.
 To liaison with zonal offices for sales budgets, recoveries product distribution, of profitable product lines
 To have strict vigilance on receivables and formulate short & long term strategies to minimize credit and eliminate bad debts in private & public sector companies .
 Established competitor’s intelligence network on product, volume, quality, price, discount, subsidize, credit and evaluate their strong and weak points for business growth.
 Educate sales team on Integrated Management System (IMS) I.e. ISO9001,14001,14001, 45001, FSSC 22000 and HFMS (Hilal Food Management System) Ps 3733:2016

公司标识
Head Of Sales
FF Steel Frontier Foundry (PVT) LTD
Sep 2019 - Oct 2020 | Lahore, Pakistan

Dealer Sales Network – Project sales Network – House hold Sales Retail Network 2019 - 2021

Noted Accomplishments:

 Led The In- Direct & Direct National Sales Team Of 40 To Handle dealer’s and Project’s Network Channels.

 First time developed company’s maintain retail outlet channel i.e. directly sell to customers through our retail
shops by adding 8 outlets nationally in Metro stations.

 Strategize For Premium Price Positioning In The Market Based On sold prime Product , In Time Delivery And After
Sales Services for newly established HH (House Hold) sales Channel

 Modernize Sales Dealer’s Network And Taken Horizontal Growth By Adding 50 Sales Dealers Nationally With 5300
Ton Additional Sales

 Inclusions Of FF Steel In All BOQs And Specifications Current And Upcoming Projects Nationwide

公司标识
Assistant General Manager – Sales
Shabbir Tiles & Ceramics (A company of House of Habib)
Mar 2012 - Jun 2019 | Islamabad, Pakistan

Dealer Network – Project Sales Network – Stile Emporium’s Retail Network

Noted Accomplishments:

 Continuous Exceeded Sales Targets & Related Objectives Year By Year Resulted Promotion From RSM – North To
AGM –Sales In 2015 And Looked After Company’s Business Worth Rs.15 Billion With Sales Team Of 45

 Successfully Added New Sales Dealers, contractors and builders In major stations Resulted Enhanced Business
Partner’s Fraternity By Adding 84 Nationally

 Organized Retail business model and expanded company’s emporium outlets up to 15 nationally.

 Revenue growth /sales Target Achievement by having focus on KPI, KCI And KHI

 Conducted & Organized Conferences, Presentations To Induce 3C’s That Is “Clients, Contractors & Consultant”
About Quality And Design Of Product

公司标识
Trade Marketing Manager
Refreshment trading company (Kuwait) (Authorized Bottler Of Coca – Cola Beverages since 1952)
Oct 2009 - Mar 2012 | Sulaibkhat, Kuwait

Channel Head – Trade Marketing – Brand Management

Noted Accomplishments:

 Created Trade Marketing Business Turnaround Plan For RTC On 80% Contributing Volume Hyper Stores,
HORECA, Modern Trade And Trained 15 Sales Managers

 Designed Decentralized Consumer Promotions & Customer Focused Activities On Key Retail Accounts Resulted
25% Growth Over SPLY

 Launch Consumer Promotions, Trade Promotions And Retail Advocacy Programs To Elevate Brand Image And
Higher Brand Equity.

公司标识
Sales Manager / Key accounts Manager
Coca – Cola Beverages Pakistan Limited
May 2005 - Sep 2009 | Gujranwala, Pakistan

Noted Accomplishments:

 Prepared “Fix Coverage Plan” For Sales Team With Defined Objectives That Was Highly Appreciated by management And it Implemented In Whole Gujranwala Franchise

 Handled Distributor’s sales Channel on rural area and Company’s Direct Sales Operation On Metro Towns with company’s Direct Sales Team of 25 included sales Mangers, MDOs & SMOs

 Devised And Executed sales & Trade Marketing Plans For Coke Key Accounts & Conversion Plans For Pepsi strategic Key Outlets that contributed 80% volume and image outlets.

公司标识
Trade Marketing & Distribution Officer
Pakistan Tobacco Company Limited (A member of British American Tobacco)
Dec 1998 - Apr 2005 | Lahore, Pakistan

Ø  In first leadership role, assigned to smallest & remote market--- and steered team to deliver highest growth in country, an all-time record 128%.with all brand wise/pack wise target achieved
Ø  Double digit growth by all key indicators i.e. 22 % more DD, 26% more VDD and less 11% in wholesale , resulted got promotion in next grade in very 1st year of my employment
Ø  In Lahore, promoted to larger market to apply proven volume growth and performance improvements. Boosted sales 16% with 105% related objectives achievement. Elevated distribution coverage to 97% urban and 81% rural, resulted I was only chap in central Punjab secured “B” grade in annual appraisal.
Ø  DIGITAL MEDIA PLATFORMS: Abandoning expensive multi-college tour in favor of one spectacular event that was broadcast on TV and digital media.
Ø  Developed 5 “Bench mark distributors” and made record.
Ø  Conduct “Retail Excellence Programs” & 121 consumer dialogues to get retailer’s loyalty and brand switching respectively.              

学历

University of the Punjab
硕士, 工商管理硕士学位, MBA‎
Specialization In Sales & Marketing
所占比重 65%
1996

技能

熟练 Corporate Sales Management
熟练 Development Development
熟练 Direct ales
熟练 Event Marketing Strategies
熟练 Finance Administration
熟练 Lab Knowldge
熟练 Presentation Skills
熟练 استشارات إدارة المبيعات

语言

中级 英语