Over 9 years of career built in Sales Management, Key Account Development, Distribution Management, & Trade Marketing within the FMCG Industry and Automotive sector with a good blend of both B2B and B2C Segments.
Have made significant contributions to organizations overall vision and driving Success by Leveraging teams and Management Skills.
Driven and hands-on professional with strong business acumen and entrepreneurial orientation to lead successful business operations.
Part of leading organization in Edible Oil and Banaspati Industry with Legacy over 80 Years. Principle activities of the company are Manufacturing & Sale of Edible oils, Fats, Snacks and Tea whiteners. Previously Unilever DFL still exercises same Principles and Systems.
Currently working as TSO for LMT Channel of Karachi, with Annual portfolio of over 750 MM PKR.
Responsible for
- Primary and Secondary Sales.
- Managing Sales of approximately 4 Million USD per Annum.
Managing Team of 2 BDO’s, 2 sale man & sales operation team of distribution with Numeric Coverage of over 50 Modern Trades all over Karachi plus Chase up Multan & Faisalabad also comes under my portfolio.
Sales Operations: Managing back end Sales on ERP, including;
- Primary Sales / Secondary Sales recording & reports.
- SKU wise & Shop wise analysis.
- Claims management.
- Daily / weekly visit market report for Senior Management.
Pricing Strategy: Developing prices for MT based on Discounts & Trade offers.
Key Accounts Management: Agreement, Negotiation, Discounts, Targets & Contracts.
Distribution Management:
- Managing Sales Budget.
- Preparing Distribution Profitability, ROI & KPI’s.
To assist the Regional Manager to achieve dealers sales targets and effective management of territories through close interaction and monitoring of dealer operations.
To assist in setting dealership targets, monitoring dealership performance, allocations payments, tax adjustments, delivery schedules and operational issues.
Ensuring Key Account Management at dealerships through corporate plans /visits.
Frequent liaison with all customers and dealers for stream lining Sales Business Development and operational issues.
Ensuring implementation of Toyota Ways of Sales & Marketing KPI’s.
To keep track of competitors activities and propose counter strategies to the Regional Manager for consistent increase in market share of our products.
To assist Regional Manager in development of Toyota Dealer Success Programs.
Prepare reports related to daily invoicing, order in-takes, regional target invoice, dealers target vs. achieve for management review.
Coordinate and strongly follow up with finance for processing of dealer financing system to facilitate dealerships.
Communicate with regions for resolving issues related to customers and strongly follow customer first hierarchy.
• Managed all the office admin task for the company related
to order processing, reporting and managing warehouse
activity.
• Supported client activity by quoting, processing orders,
ensuring supply from warehouse to the customer destination.
• Analyzed performance of company sales through various
graphs and reports.