概要

As an experienced Digital Marketing Manager Of a digital agency that works with Zoetis and several other huge corporate clients. I possess.

Speciality
- Search Engine Optimization (SEO)
- Conversion rate optimization
- Google Analytics
- Google Tag Manager
- Social Media campaigns
- Online/Offline Marketing Strategies

Accomplishments
- 100's of top rankings on Google
- Improved conversion rates by 50-300 for multiple websites
- Google Analytics Qualified Individual
- Worked with Tradekey for clients across the globe, from small startups to corporate giants.
- Currently Digital Marketing Manager at an established marketing agency

Responsibilities
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key areas
- SMM developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
- SEO developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
- PPC sponsored online advertising paid for by the business to appear alongside non-paid search results.