Marketing and business development professional with 8 years of skilled experience in the domain of Sales & Marketing. Currently looking after Nationwide Training, Marketing Research, Product Development along with Advertisement & Brand Management activities in the largest Japanese automotive company of Pakistan.
1-Managing and conducting the Dealership training, Smilestones orientation training, Annual trainings for sales managers, new product orientation trainings as well organizing trainings as on need basis.
2-Conducting product research for both commercial and Passenger vehicles with market intelligence.
3-Continuous market analysis to carry out new product planning.
4-Carrying out competitor analysis and doing market study to carry out product positioning.
5-Organizing and managing corporate events to carry out Sales promotion activities.
6-Liasoning with ad agency to carry out both BTL and ATL activities that mainly includes corporate & dealership branding, News paper & magazine advertisements, TVC’s and other brand management activities.
7-Managing Website and related activities by coordinating with the Web developers and Ad agency which includes, content management, promotional campaigns with website Photography.
8-Planning and executing mid-year and annual conferences.
9-Preparing content for nation wide sales Team such as manuals, Video tutorial, sales team guide video, etc.
10-Analyzing the overall performance of the dealership network, by preparing and managing results on semi annual
basis.
11-Preparation of Sales / Marketing reports.
Individual Sales, Corporate sales, training and team management
• Sales team Training and polishing skills to complete the basic task.
• Assigning task and target to the Sales team and the fulfillment of the assigned target.
• Maintaining daily, weekly and monthly stats and addressing the deficiency and fining out the solution
• Establishing mutual and balanced relationship with different regional offices and other department.
• Designing Marketing campaigns, advertisement ideas and cross branding strategies
• Speculating the changing dynamics of the assigned regions forecasting the risk ahead and providing the solutions.
• Conducting motivational session for the sales team.
• Reporting directly to country head in Japan.
• Handling shipping Planning packing and vanning
• Computation of profit analysis of the vehicle.
• For the assigned region keeping and monitoring the targeted stock through correspondence with CPO
• Handling the investment given by the company for the purchase of the units.
• District Sales management responsibilities. As a district sales manager (DSM), overall responsibility is to bridge the gap between PSMCL and assigned dealerships through implementation of business score card (BSC).
• Monitoring Dealer sales and Marketing Performance.
• Communication of Sales/Marketing Policies to dealers.
• Assisting in Sales Promotion activities at company and dealer end.
• Liaison with ad agency for developing advertisement for dealerships
• Continuous market analysis and feedback to Management.
• Preparation of Sales / Marketing reports.
• Business score card evaluation on every six months of assigned dealerships.
• Coordinating for dealers advertising and promotion reimbursement bills
• Assist in preparation of dealers conference every six months
• Assisting in management of corporate events
Part time social work with the aim to make such strategies which can change the traditional concept of teaching
• Public Speaker and campaign designer at Edgez.
• Social Media marketer at Islam Dost Vision Pakistan.
Individual Sales, Corporate sales and Target management
I was responsible for handling the team target with individual target assigned by the management also responsible for implementation of the creative ideas to boost the sale.
Individual and Corporate sales
I was responsible for my individual monthly sales target derived by Quarterly targets and annual targets in correspondence with the team Target.