Pakistan Cables Limited (Established in 1953) - A well-known prestigious & pioneer brand which offers trusted
quality wires & cables, wiring accessories & aluminum profile products to National & International Customers
and also contributing towards betterment of the country through its CSR Initiatives like Urban Forest, education
scholarships, poverty reduction & Skills development programs.
As a Regional Lead Marketing my Responsibilities are not less than to the following;
 Oversee the planning, development, execution, monitoring & control of all the activities & Communications
channels used to promote the brand within the Region.
 Work for Visibility, Awareness, & Display of Brand at all Sales Channels,
 Ensure availability of POSM and marketing collateral for communication
 Agency Management for Execution of Marketing Campaigns & activities (ATL / BTL)
 Leading & Organizing Exhibitions, Trade Shows, Events within the Region
 Organizing & Leading the Marketing Intelligence & Marketing Research
 Reporting the output of Campaigns, Create Presentation, Present Management
 Conduct Monthly Sales Cycle Planning Meetings for better execution of marketing initiatives.

I am looking into Brand Management covering ATL, BTL, & DTC activities.  Planning, leading, M&C of marketing & branding campaigns, management of creative and digital agencies in a SAP S4 HANA based Organization.

I was engaged in working with A.J. Corporation, A Mechanical & Civil Industrial Construction Service Provider of Pakistan. My roles were to develop strategies for Industrial Business Development along with Marketing Communication liaison with Clients, Print & Social Media, and advertising agencies for public relations and the Procurement of Business, along with Key account Management, which were aligned with the Business Goals. Diverse responsibilities centered mainly on follow up new Business Opportunities, Pre-Qualifications, Company Promotions, Key Accounts Management, Business Development, Procurement of Business according to the rules of Public Procurement Regulatory Authority (PPRA), Develop and Manage Company’s Profile, Dossiers, Monitoring & Evaluation of ongoing projects, Getting feedback from Client.