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خلاصہ
A dedicated and adaptable professional with strong analytical and problem-solving skills, specializing in marketing strategy and brand management. Proven ability to manage complex projects, collaborate with cross-functional teams, and deliver high-quality results within tight deadlines. Skilled in strategic management, brand promotion, budget management, and decision-making, with a focus on continuous improvement and innovation. Highly motivated and passionate about learning and development in the field of marketing.
تجربہ
Senior Manager
Senior Manager Creative – Media & Marketing Department
Managed as team lead of 360-degree marketing
• ATL activities:
Television: Advertising campaigns
Print media: Promotional messages in newspapers, online articles, and advertisements
Radio: Radio broadcasts
• BTL activities:
Outdoor advertisements: Billboards, banners, flyers and Brochure
Direct marketing: SMS, Emails, Social media posts, pamphlets
Sponsorship: Events, competition
Public Relations: Press conferences
•TTL activities:
Digital marketing: Online banners and buttons, social media posts, blog articles.
•Worked as in-charge of the team designing customized strategic proposals for national and Multinational corporations and negotiating with high officials of organizations for effective Utilization of their budget allocated for CSR. I was also actively involved in decision making
of division and disbursement of that budget.
•Led and directed the design and production of visual and audio materials (Documentaries
& TVC) and media used for advertising, broadcast, and web communications
• Creation of art, photo, video, and layout design.
• Established and implemented design and format standards and processes to produce
consistent and high-quality results.
• Managing all Fund raising/Mega events
• Communication with vendors and projects coordination
