Analyzed traffic and conversionPerformed in-depth research into topics to write clear and accurate copy.Brainstormed, researched and contributed content ideas that appealed to target audience.Identified and wrote brand stories that highlighted customer success and major accomplishments.Wrote original keyword-rich content following branding and SEO best practices.Improved advertising initiatives by executing social media and digital marketing campaigns.Built relationships with bloggers and traditional media to increase positive brand awareness in community.Audited and optimized websites to verify proper performance, visibility and accessibility.Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.Crafted optimized landing pages, consistently boosting engagement KPIs from previous year.Determined monthly email marketing schedules based on previous campaign performance and market trends.Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.Coordinated and assisted in-house digital marketing team in executing creative development, brand consistency and media campaign strategies.Improved short- and long-term digital marketing strategies

Administered on-page optimization, conducted keyword research and developed metadata.Evaluated websites and developed forceful action plans to increase engagement.Developed and drove forward multi-channel digital media strategies and roadmaps aligned with client program growth goals.Tracked latest search marketing technologies, digital trends and strategies to identify options for integration into current methodologies.

Administered on-page optimization, conducted keyword research and developed metadata.Evaluated websites and developed forceful action plans to increase engagement.Developed and drove forward multi-channel digital media strategies and roadmaps aligned with client program growth goals.Tracked latest search marketing technologies, digital trends and strategies to identify options for integration into current methodologies.

Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.Executed SEO functions such as keyword research, data collection, link optimization and site auditing.Performed keyword research and competitive analysis to identify effective strategies to meet client goals.Developed SEO strategy, defined goals and prioritized tests and projects.Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines.