-Planning, budgeting and execution of target marketing budgets as per cycle plans- Planning, budgeting and analysis of merchandising portfolio (IMT, LMT & GT)- Regular price analysis of Innovative products in comparison of competition products- Brand activations, Product Availability and Visibility through trade marketing tools- Managing and monitoring the performance of all outlets & merchandising officers (MOs)- In store activities in IMT / LMTs (BTL and Free tasting trials)- On Job Training of OBs/merchandising teams nationally- Vendor management and Execution of Trade tools (Gondolas, Brandings & Counter tops)- Channel development for Innovative products (Biscuits, Wafers, & Premium categories)- Retail audit on Innovative products range and retail display outlets- OOH monitoring and reporting

- Responsible for managing the company\'s 1800 highest volume outlets (Trade King outlets)
- Responsible for field work exercises and monitoring in-field work of merchandisers, merchandiser supervisors & DSRs on a monthly basis in order to ensure all Trade Program modalities are being excellently executed
- To ensure maximum visibility & availability of brands and POS materials in both key accounts and general trade to ensure growth
- Accountable for on job trainings and monitoring of my merchandising and DSR team to ensure quality execution of in-market activities, while adhering to company policies and strategies
- Analyzing data derived from sales activities, automation reports, merchandising activities and consumer engagement activities to provide insights in the form of a weekly Market Intelligence Report to the region and the Head Office
- Overlooking the overall maintenance process for retail outlets by effectively utilizing the allotted budget, thereby ensuring strong relationship management with retail partners 

1. Responsible for all sales KPI\'s (growth, productivity targets, channel wise visibility, achievement of brand-wise growth, numeric targets and exploring untapped markets under dealer expansion plan)
2. To monitor sales team performance, analyzing sales data, periodical forecasting and reporting to zonal heads
3. Involved in the execution of the marketing/promotional, branding schemes at the POP/Outlets as per the annual marketing plan
4. To manage, train and motivate existing sales team to drive revenue growth
5. To develop and share Market Intelligence reports to analyze competitor activities

Responsibilities:
1. Responsible for successful implementation of Regional Trade Marketing in line with the National Strategy via automation.
2. Responsible for implementation and maintenance of PMPKL branding strategies (availability, visibility and POGs) for enhancing brand presence in market, boosting sales and consumer engagement
3. Monitoring the performance of Merchandising staff on Automation in all the regions and train them accordingly
4. Coordination between three zones to run trade marketing automation activities smoothly and efficiently
5. To develop and implement KPIs for all merchandising staff on automation
6. To develop and implement Performance Management System for merchandising staff on automation