Responsibilities Include;
o   Responsible for managing the Brand Profit & Loss (P&L) and providing regular reports to the management.
o   Responsible for Research and Development (R&D) activities within related categories and subcategories.
o   Responsible for presenting comprehensive proposals encompassing new product identification, feasibility assessment, budgeting, costing, pricing, and strategy development for product launch.
o   Responsible for generating sales forecasts, setting annual targets, and devising plans and strategies based on sales history. Additionally, responsible for conducting sales analytics to gain valuable insights and make data-driven decisions.
o   Responsible for daily tasks involving the assessment of Buy Box eligibility, product detail page quality, title accuracy, bullet points effectiveness, image and video content, as well as the creation and optimization of A+ Content.
o   Responsible for creating and implementing marketing tactics for the organization\'s products on the Amazon, eBay, and Walmart marketplaces.
o   Responsible to perform thorough market research to analyze trends, identify opportunities, and assess the competitive landscape within the Amazon marketplaces.
o   Responsible for continuously monitoring and analyzing data to evaluate the effectiveness of marketing campaigns, making necessary adjustments to enhance performance and maximize results.
o   Responsible for overseeing and tracking the budget allocated for the campaigns, ensuring they are executed within the designated financial parameters while maintaining efficient spending.
o   Responsible for delivering periodic reports and valuable insights on campaign performance, offering actionable recommendations for enhancement and refinement.
o   Responsible for monitoring and managing key performance indicators such as TACOS (Total Advertising Cost of Sales), ACOS (Advertising Cost of Sales), RIO (Return on Investment), Conversion Rate, and Conversion Ratio to ensure their ongoing optimization and maintenance.
o   Responsible for initiation and upkeep of various promotional initiatives, including but not limited to Deals (Lightning Deals and 7-Day Deals), Percentage Off promotions, Quantity Discounts, Coupons, Prime Exclusive Discounts, and Virtual Bundles.
o   Responsible for continuous monitoring of keyword performance and utilizing the insights to make informed decisions aligned with the desired outcomes.
o   Responsible for the management and creation of product listings (online form and Flat-File), product catalog, and overall store presentation on Amazon FBA Seller Central, eBay, and Walmart Fulfilment Services.
o   Responsible for providing regular reports on Product Scouting, Competitive Analysis, and SWOT Analysis, offering valuable insights and strategic recommendations based on the findings.
o   Responsible for effectively resolving various issues, including brand registry issues, standard inventory concerns, pricing discrepancies, resolving Search Suppressed and Inactive Listings, as well as addressing FBA shipment issues.
o   Responsible for initiating A/B testing and Vine program for new product launches, aiming to gather valuable insights derived from outcomes such as customer reviews and ratings.
o   Responsible for coordinating with the supply chain team to facilitate inventory planning and manage FBA shipments effectively.
o   Responsible for coordinating with the photo shoot, video shoot, and graphics team to ensure seamless collaboration and successful execution of visual content creation.
o   Responsible for creating compelling content for product listings and store presentations, aimed at enhancing product visibility, customer engagement, and overall sales performance.
o   Responsible for identifying and recommending suppliers for product sourcing from China through the utilization of B2B platforms like Alibaba, Global Sources, and Made-In-China.
o   Responsible for initiating review requests to customers by utilizing third-party tools such as Helium, Jungle Scout, and similar platforms.
o   Responsible for promptly addressing buyer messages and inquiries, efficiently managing returns, generating comprehensive reports, and actively responding to the Voice of the Customer, claims, and customer feedback.
o   Experience in using tools such as Sellics, Perpetua, SellersLab, Helium, Jungle Scout, Keepa, Brand Analytics, AMZDataStudio, Index Checker & Amazon Keyword Ranking etc
 

Responsibilities Include;
o   Responsible for daily tasks involving the assessment of Buy Box eligibility, product detail page quality, title accuracy, bullet points effectiveness, image and video content, as well as the creation and optimization of A+ Content.
o   Responsible for creating and implementing marketing tactics for the organization\'s products on the Amazon marketplaces i.e. US, CA, MX, DE, FR, IT, ES.
o   Responsible to perform thorough market research to analyze trends, identify opportunities, and assess the competitive landscape within the Amazon marketplaces.
o   Responsible for continuously monitoring and analyzing data to evaluate the effectiveness of marketing campaigns, making necessary adjustments to enhance performance and maximize results.
o   Responsible for overseeing and tracking the budget allocated for the campaigns, ensuring they are executed within the designated financial parameters while maintaining efficient spending.
o   Responsible for delivering periodic reports and valuable insights on campaign performance, offering actionable recommendations for enhancement and refinement.
o   Responsible for monitoring and managing key performance indicators such as TACOS (Total Advertising Cost of Sales), ACOS (Advertising Cost of Sales), RIO (Return on Investment), Conversion Rate, and Conversion Ratio to ensure their ongoing optimization and maintenance.
o   Responsible for initiation and upkeep of various promotional initiatives, including but not limited to Deals (Lightning Deals and 7-Day Deals), Percentage Off promotions, Quantity Discounts, Coupons, Prime Exclusive Discounts and Virtual Bundles.
o   Responsible for continuous monitoring of keyword performance and utilizing the insights to make informed decisions aligned with the desired outcomes.
o   Responsible for the management and creation of product listings (online form and Flat-File), product catalogue, and overall store presentation on Amazon FBA Seller Central.
o   Responsible for providing regular reports on Product Scouting, Competitive Analysis, and SWOT Analysis, offering valuable insights and strategic recommendations based on the findings.
o   Responsible for effectively resolving various issues, including brand registry issues, standard inventory concerns, pricing discrepancies, resolving Search Suppressed and Inactive Listings, as well as addressing FBA shipment issues.
o   Responsible for coordinating with the supply chain team to facilitate inventory planning and manage FBA shipments effectively.
o   Experience in using tools such as Keepa, Brand Analytics, AMZDataStudio, Index Checker & Amazon Keyword Ranking, etc
o   Responsible for coordinating with the photo shoot, video shoot, and graphics team to ensure seamless collaboration and successful execution of visual content creation.
o   Responsible for coordinating with the content team to ensure effective collaboration and coordination in content creation and management processes.

Responsibilities Include;
o   Responsible for developing and implementing promotional strategies and branding initiatives to enhance product visibility, attract customers, and strengthen brand presence.
o   Responsible for driving sales and implementing strategies to achieve sales targets, including identifying and leveraging opportunities, analyzing market trends, and optimizing sales processes...
o   Responsible for engaging with B2B corporate clients and managing their needs, including establishing and maintaining business relationships, negotiating contracts, and providing exceptional customer service.
o   Responsible for enhancing sales through various online channels such as Search Engine Marketing (SEM), Social Media Marketing (SMM), and other digital advertising strategies.
o   Responsible for managing and maintaining social media pages across platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and others, to optimize engagement, brand visibility, and audience interaction.
o   Responsible for generating new business leads through Pay-Per-Click (PPC) campaigns, leveraging targeted advertising strategies to attract potential customers and drive conversions.
o   Responsible for actively participating in government tenders and strategically positioning the organization to secure successful bids and win government contracts.
o   Responsible for ensuring the fulfillment of tender requirements for government and public limited companies, including meticulous adherence to specifications, regulations, and documentation needed for successful tender submissions.
o   Responsible for nurturing inquiries through various communication channels such as phone calls, instant messaging, WhatsApp, and emails, providing personalized assistance and information to potential customers. Additionally, responsible for conducting on-site visits to client locations as part of the sales process to generate and close sales opportunities.

Responsibilities Include;
o   Responsible for overseeing and managing a team of Research Officers, providing guidance, support, and supervision to ensure efficient and effective research operations and achievement of team goals.
o   Responsible for meeting bi-monthly and monthly targets by closely following up with team members to ensure the timely completion of client-provided cases and tasks.
o   Responsible for ensuring the quality of completed background checks for the provided cases, conducting thorough reviews and assessments to maintain high standards of accuracy and reliability.
o   Responsible for reporting directly to the CEO and COO, responsible for delivering targets within specified timelines, providing regular updates, and ensuring effective communication and alignment with organizational goals and objectives.

Responsibilities Include;
o   Responsible for the development and planning of strategies to cultivate and nurture vendors, as well as specific products within selected categories and subcategories. This includes formulating tactics to enhance vendor relationships, drive product growth, and achieve targeted objectives.
o   Responsible for managing a team of 10 Vendor Managers who are responsible for directly overseeing 300+ vendors across various categories and subcategories. Ensuring that vendors receive timely responses and comprehensive support while maintaining strong relationships and fostering effective communication channels.
o   Responsible for keeping vendors informed about new services, market trends, and the launch of new products, providing regular updates to vendors to ensure they are well-informed and equipped to maximize opportunities and stay competitive in the market.
o   Responsible for driving sales revenue growth for the business through close collaboration with the marketing team, employing various strategies in online services such as Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and other digital marketing approaches.
o   Responsible for overseeing the procurement of merchandise for the entire company through bulk buying from local merchandisers. Also, responsible for working in conjunction with local importers to facilitate direct imports of in-demand goods from China.
o   Responsible for managing corporate alliances and acquiring new vendors as recommended by the marketing team, specifically in categories such as Fashion, Health & Beauty, Home & Living, Kitchen and Dining, Mobiles & Computing, Electrical Appliances, Toys & Gaming, and more. This includes building strategic partnerships and expanding the vendor network to enhance product offerings in these categories.
o   Responsible for maintaining close coordination with the Finance and Logistics Departments to ensure the timely processing of vendor payables and managing order returns efficiently. This involves effective communication and collaboration to streamline financial transactions and resolve any logistical issues related to vendor payments and returns promptly.

Responsibilities Include;
o   Responsible for overseeing the export departments and managing international sales for clients based in various countries including China, Turkey, UAE, India, Pakistan, the US, Canada, Belgium, Russia, Korea, Vietnam, Hong Kong, Singapore, Germany, and more. This encompasses a wide range of product categories such as Construction Material, Construction Machinery, Building Material, Steel Products (Flat-Rolled, Long Steel, Hollow Steel, Stainless Steel, Aluminum, Carbon Steel), FMCG, Commodities, Fashion, Stone and Minerals, Packaging, Cosmetic and Beauty Care, Electrical Appliances, Mobile Accessories, Medical Equipment, Pharmaceutical Products, and more. Utilizing mediums like B2B platforms, Internal databases, Social Media Pages, SEM, SEO, SMM, and other digital marketing strategies.
o   Engaging in product sales by employing various tools such as cold calling, emailing, social media platforms, WhatsApp, WeChat, Skype, Viber, and more to establish connections with buyers. Additionally, responsible for organizing client meetings with buyers while traveling abroad to participate in tradeshows, industry events, and exhibitions, fostering direct relationships and exploring business opportunities.
o   Successfully managed a portfolio of 50 clients on an annual basis, with a focus on achieving a 50% retention target. Additionally, responsible for upselling services including website design, logo design, SEO, SEM, SMM, live chat integration, and barter booths at tradeshows.
o   In charge of overseeing a team of 10 members and ensuring the successful delivery of services to their assigned clients. Additionally, responsible for driving and monitoring their target achievements on a quarterly, bi-annual, and annual basis, with a focus on client retention.
o   Identify and explore new online sources and channels to generate sales leads. This involves actively seeking out and evaluating potential avenues such as emerging digital platforms, social media channels, industry-specific websites, and other online resources to expand the reach and effectiveness of lead generation efforts.
o   Generating innovative ideas for sales strategies, business development initiatives, and promotional activities to differentiate the company and its products from competitors. This includes brainstorming creative approaches, exploring unique value propositions, and devising compelling marketing campaigns to attract and retain customers in a competitive market.
Projects:
o   World Bank (International Trade Centre ITC “Morocco” and “Tunisia”)
o   Saudi Government Project (Small Enterprise Development Agency SEDA)
Details:
To help and support their SMEs in Export, Online Marketing, and Promotions. After initial services, we successfully renewed contracts worth $200,000.
·        ITC – Morocco & Tunisia – 30 Accounts
·        SEDA – Saudi Arabia – 30 Accounts
o   Buyers / Sellers signup – Database Enhancement.
 

Responsibilities Include;
o   Responsible for achieving the annual sales target of 3,600 metric tons (M.T.). This involves implementing effective sales strategies, managing clients, monitoring market trends, and driving sales growth to meet or exceed the set target within the specified timeframe.
o   Responsible for overseeing the sales turnover of PKR 600 million annually. This includes managing sales operations, executing sales strategies, cultivating client relationships, monitoring market trends, and implementing initiatives to drive revenue growth and reach the target turnover.
o   Responsible for managing accounts receivable from customers, including tracking payments, following up on outstanding invoices, and ensuring timely collections to maintain a healthy cash flow. Implementing effective credit control measures and maintaining strong customer relationships is essential in this role.
o   Conducting regular competitive analysis by visiting warehouses and custom bonds to gather intelligence on customers and competitors. This includes monitoring market trends, analyzing competitor activities, and collecting data to gain industry insights. Providing detailed reports to management with key findings and recommendations for informed decision-making.
o   In charge of closing sales orders, managing the distribution network, and recovering outstanding amounts after sales. This involves streamlining order processing, coordinating logistics, and proactively following up with customers for timely payments. Additionally, implementing strategies to optimize the distribution network and improve collections.
o   Coordinating with cross-functional departments such as Finance, Procurement, Supply Chain, and Manufacturing Plant to ensure a smooth sales process. This involves promoting effective communication, sharing information, and resolving interdepartmental issues to streamline operations and provide a seamless customer experience.
o   Responsible for managing distribution channels and local warehousing operations. This includes optimizing inventory levels, coordinating logistics, and implementing warehouse management strategies to ensure timely delivery and operational efficiency. The goal is to maintain a reliable distribution network while minimizing costs.
o   Working closely with the Quality Assurance Department to address customer return queries and concerns. This includes investigating return reasons, collaborating on identifying root causes, and finding timely resolutions. The goal is to ensure customer satisfaction and maintain high product quality standards.
o   Attracting and engaging new walk-in customers to drive sales. This involves understanding customer needs, showcasing product value, and converting them into satisfied customers. By effectively targeting and engaging walk-in customers, sales opportunities can be maximized.
Projects:
Implemented a successful anti-plastic packaging campaign in newspapers that led to the adoption of Tinplate as the primary packaging material for edible oil products in the industry