Im M Hashir Nadeem, Marketing Executive at Mobify, have done my BBA- Marketing from COMSATS University Islamabad. Expertise in App Store Optimization (ASO), responsible for optimizing app visibility, increasing downloads, and improving conversion rates in app stores. Also, have grip in various tools such as Google Analytics, Google Ads, Google Firebase, Ad-Mob, Play Console, App Annie, InMobi Supply Side Platform, Canva and Sensor Tower to track and measure app performance metrics.
Optimize app metadata, including app title, description, and keywords, to improve visibility and search rankings in app stores.
Conversion Rate Optimization (CRO) Conducting A/B testing and analyzing user behavior to optimize the app's conversion rate.
Using Google Analytics, Ad-Mob, Play Console, App Annie, Sensor tower tools to track and measure the app's performance, including user acquisition, user engagement, and conversion metrics, DAU, MAU, CPI, Cost, CVR, CTR.
Generate Weekly, Daily & App KPIs reports.
Work closely with cross-functional teams via Trello app, such as developers, designers to align ASO strategies with overall objectives.
Generate & Run App Promotion & App installs Campaign via Google Ads also Monitor their performance.
Optimize app store listings for relevant keywords.
Conduct Version Code Analysis of the types of Ads bundles.
Conduct Keyword Research & Analysis to identify relevant keywords for apps
Formulate Ad Pattern strategies for Apps.
Conduct Version code analysis for apps.
Developed and maintained liaison with corporate clients.
Promoted & Markets the company's products and services.
Manages & Maintained Social media platform.
Run Ads Campaigns.
Worked on government tenders as well as private tenders & Managed required works such as screening documents, identifying required products, Tender profiling, quotation making, document-making, and participation.
Consistently secured several major accounts.
Worked within the corporate sales team to prepare sales contracts and proposals, prepare presentations, and generate sales reporting and analysis.
Demonstrated excellent communication, presentation, and interpersonal skills.
Assisted Corporate Sales Head in ad hoc task, day-to-day responsibilities, hiring & training process.