I am MBA marketing. And i have 14 years experience approx. in the Pharmaceutical industry. I worked in both Multinational, National and also in Local Franchise setup. I have exposure of all most all big cities of Pakistan in all provinces. I had also experience of imported, Nutraceutical and Herbal products. I had great and vast experience of Product and marketing management. CME's, Seminars, Conferences, workshops. I had also experience of ATL/BTL and TTL.
• Business development (Nutraceutical and Pharmaceutical)
• Coordination and Assistance in product launch plans.
• Market Research
• Coordinate in Pricing Strategies.
• Understand targeted customers and Needs
• Brand management and developing marketing strategies to build them the brand
• Responsible for New Product launching
• Planning and designing promotional materials, tools to support the sales team
• Joint working with the field force to understand the market dynamics and demand, identifying market opportunities for brand building
• Monitor campaigns for sales promotion
• Train, motivate and guide the field force to ensure the continuous growth of the brand
• Sending regular motivational circulars to the field force
• Exploring new customers and areas on National level
• Organizing CME’s, Seminars, Media Marketing
• Event Management for cooperate and commercial clients
• Preparing survey reports
• Open new segments in the field of ATL/BTL/TTL Mediums
• Health awareness programs and Public service messages recording from all over the Pakistan from opinion leaders
• Customer relation building with corporate/commercial clients
• Design different Proposal according to the clients
• Drive customers of Pharmaceutical and Nutraceuticals to the option of electronic, digital(social media) marketing
• Do CSR activities
• BTL activities (symposiums, seminars, CME’s, National and international conferences)
• TTL activities
• Took on board Top national and multinational companies
• Live and recorded shows, Testimonials, corporate documentaries, short motivational videos…etc
• Brand integration and endorsements strategies also product placement(Nutra/ Herbal)
• Customize branded LIVE shows on different “World Health awareness days”
• Part of 01st live transmission of Htv in Ramzan, 2015
• New Company Launching and Team Building
• Leading & Managing 04 DSM’s and SPO’s team
• Marketing and Planning
• Customers identification
• Distributions networking
• Supply chain management
• Salaries structures, incentive policies, increments policies, promotional materials, other marketing tools budgeting with cost effectiveness)
• Forecasting and Budgeting.
Note: It was a Franchise setup and third party manufacturing company. In this company I played openly and tested my skills and capabilities and gradually grow with the company.
• Supervising 03 District Managers
• Brand Management, Brands Launching
• Promote innovative and research Brands
• Sales Targeting, Planning, Forecasting
• Medical camping’s
• Exploration of new territories and identification of Customers
• Hiring of Professional and Fresh Sales Team
• Distributions Networking
• Demographically touring for the business
• Started career as MIO
• Promote innovative and research Brands
• Promoted as Group Leader
• Achieved targets and get incentives
• Outstanding performance certificates
• Attend training programs on Sales Management
• Attend self-grooming workshops
• Institutional working, products inductions in institutes
• Promoted as Asstt. Area Sales Manager