Goal-oriented manager with distinguished experience in Mobile Handset & Accessories industries and proven business development abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Product: Procurement, research and development, liaison with vendors
Pricing: Negotiations, order placement, product costing, feasibility, pricing structure,
Placement: Development of retailer network, wholesale network, Online Sales channels, Hypermarket channels
Promotion: BTL / ATL, marketing strategy planning & brand development.
Logistics: Forwarding, clearance, duties & taxation structures and calculations
Developed short-term and long-term sales objectives and strategic plans to meet market needs, especially for IMT's, LMT's and Supermarket segments
Lead and Manage the sales team nationwide based out of major cities in Pakistan
Drive the sales strategies and execution of the sales plan
Constantly design and implement different promotional activities to increase sales, such as; dealer incentives, cash back policies, extended warranty schemes
Explore new Markets and constantly increase the sales network
increase the sales network by 20% MoM on all 3 market tiers
Managed and directed sales team to increase sales and recovery by 10-20% on MoM basis
Constantly experiment new sales strategies, schemes and incentive plans to boost sales
plan and execute season based strategies to increase the sales of slected SKUs
develop quarterly sales and purchase forecasting to maintian smooth supply chain and maintain EOQs at all times.
Look after the import structures, documentation, import policies to control costs of goods
Defined and integrated roles, responsibilities and processes for business and team management.
Identified and designed new products based on market survey and research to add to company portfolio at regular intervals
Conducted extensive research and development and added new technology based products
Managed and directed the sales team to increase the sales and recovery by 30-40% on YoY.
Constantly design and implement different promotional activities to increase sales, such as; dealer incentives, cash back policies, extended warranty schemes.
Enhanced marketing exposure through effective website content & Social media management and direct correspondence with potential clients.
Developed short-term and long-term sales objectives and strategic plans to meet market needs, especially for the IMT's, LMT's and Supermarket segments.
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Held weekly meetings with Sales teams across branches to identify techniques to overcome sales obstacles.
Accomplished sales goals and boosted revenue by 70% through product knowledge and customer relationship management.
Targeted new markets and increased sales 50% through proactive sales and marketing techniques.
Reorganized and optimized leads management by implementing BizSoft CRM solution.
Developed rapport with international suppliers and collaborated with factories to develop, design and select product as per market and business demands.
Expanded product distribution by adding more than 17 new distribution points in region, including convenience stores, distributors, retail supermarkets and hypermarkets.
Drive the overall function of the company from sales targets formulation, ordering/reordering, maintain
Overlook the GST Filing and return submissions functions of the company
Constantly review over-due balances of each branch with teams and management to ensure smooth cash flow cycles at all times.
Converted the credit policy to cash policy through implementation of different incentive schemes.
Plan, execute and monitor all forwarding, shipping and clearance of goods from vendor to warehouse complete supply chain management from principal to market to ensure timely stock availability
Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
Planned new product external launch and release while managing cross-functional implementation of plan.
Communicated value and position to sales team and developed tools to support selling process.
Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
Liaised with CEO on defining product features and managing tradeoffs involving features, schedule and lifecycle.
Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative social media services, and conduct PR.
Escalated incidents to next level to remain compliant with company's standards and procedures.
Produced Sales and Service Deployment reports each day, updating customers and senior leaders on progress and roadblocks.
Reported on status for each project to appropriate stakeholders.
Compiled information from multiple, reliable sources and uploaded to system using MS Excel.
Used Microsoft Word and other software tools to create documents and other communications for ISO 9001 Implementation.
Reviewed product development operations, including budgets, expenditures and research.
Directed full development lifecycle, including concept design, feature definitions and production support.
Supported future project development through drafting of marketing requirements materials.
Approved final photography and marketing materials for each product.
Oversaw development of more than 4-5 new products each year.
Maintained internal product knowledge database.
Drove marketing efforts by orchestrating ATL and BTL advertising campaigns.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Increased TOUCHTEL MOBILES sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
Consulted with Sales departments to manage marketing initiatives promoting Touchtel mobiles
Constantly monitor sell out and plan and execute promotional activities for increase in sales.
Created trade marketing strategies to communicate strategies to 12-member team across Pakistan.
Monitored and evaluated Dealer Incentive programs and activities to measure effectiveness and recommend improvements.
Drove brand awareness across various categories and products through various BTL activities.
Translated brand marketing plans into customer marketing actions through Customer outreach programs and marketing schemes.
Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising, branding and collateral opportunities.
Consulted with Field marketing team and Sales departments to manage marketing initiatives promoting Samsung Mobile Handset.
Manage, deploy Point of Sale marketing material across the country.