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概要
A content strategist with an MBA in marketing and 10 years of experience in building brands online. I presently led the social & digital space for EFU Life Assurance Ltd & The Aga Khan University.
Key Areas
Digital & Social Media Marketing – SEO, SEM, SMM, PPC, ORM, Community Management, Media Planning & Buying, Research & Analytics
Campaign Design - Strategy, Budgeting, Execution & Analysis
Project Management – Logo, Print, Websites, CMS, Web Portals, Mobile & Game Apps UI/UX Proposals, SOW, Creatives (Script Writing), Quality Assurance & Art Direction
Internal & External Communication – Coordination & negotiation with free-lance service providers and vendors.
项目
工作经历
Associate, Digital Marketing
Domain:
Digital Media
Responsibilities:
Strategy & Content Development for website and digital signage across AKU
Observing trends and opportunities to enhance brand’s online presence
Online Reputation Management
Presenting digital marketing campaigns to 13 different service lines, outreach services & secondary hospitals related to website and digital signage
Developing various marketing collaterals; specifically flyers for different campaigns and international health days
Managing onsite and offsite SEO with agency for AKUH website
Monthly analysis, reporting and performance tracking for AKUH website; including secondary hospital, outreach services & service lines sub sites
Assistant Marketing Manager
Domain:
Digital & Social Media
Responsibilities:
Campaign Development, Execution & Budgeting
Community Management
Lead Generation, Conversion Tracking & Brand Communication
Enhance Online Brand Presence
Analysis & Reporting
Campaigns (Lead Generation)
Advise Me - Insurance Day
‘Kamal Ki Jeet’ Main TVC campaign 2016
Re-run 2017
Kamal Ki Life 2017
Campaigns (Brand Communication)
T20 World Cup March 2016
Thank You Mom - Mother’s Day
Choti Rakam Bara Kamal - Rural Activation
Spirit Of Eid - Eid Ul Fitr 2016
Meri Shaan Mera Pakistan - 14 August 2016
Meri Shaan Mera Pakistan - Defence Day
Eid Moo Baa Rak - Eid Ul Adha 2016
Defence Day 2017
Pakistan Vs World XI 2017
25 years of growing together 2017
Campaigns (CSR)
Join Hands For A Life – Ramzan 2016
Join Hands For A Life – Ramzan 2017
Corporate Therapy Session on Disability with Darul Sukun 2017
Assistant Manager Digital Marketing
Domain:
Digital & Social Media
Responsibilities:
Content development & marketing for In house brands and clients
Manage a team of SEO Specialists, Social Media Executives, Creative Writers, Bloggers and Graphic Designers
Online Reputation Management (ORM), Organic (SEO) & Paid Marketing (Social Media and Search Engines) for In house brands and clients
Digital/Social Media Strategy development for Websites, eCommerce, CMS, Web Portals, Mobile apps, facebook, twitter and instagram
Analysis and reporting through Google Analytics, Facebook insights and other third party tools
Content Marketing, Blogging, Ad copy, Script & Proposal development
Art Direction and Quality Assurance
Lead Generation, Account Management, Pre/Post Sales & Support
