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概要
Digital Marketing Specialist at BizExcel.net, CISCO certified CCNA Routing and Switching. Master's in Information & Communication Engineering from Harbin Engineering University, China.
项目
工作经历
Digital Marketing Specialist
Running Google Search & Display ads, optimizing ads for maximum conversions and generating most targeted traffic to websites. Promoting brands via Video ads on YouTube. Handling $5000+ budget on Google Ads monthly.
Maximizing ROAS at limited budget and local search engine optimization. Taking a holistic approach in digital marketing. Working with teams of web developers, graphic designers & content creators to represent a symmetry in digital presence of brands.
Working on the following platforms:
Google AdWords (Search/Display/Video campaigns)
Google Analytics (Conversion Tracking)
Google Search Console (Organic Rankings)
YouTube Studio
Google My Business (Local SEO)
WordPress for SEO Activities
Facebook/Instagram Ads
Spreadsheets, Presentation, Word Doc for Reporting
Digital Marketing Executive
Managing Google Search, Display and Video Campaigns for Online Training Courses in the U.K. market. Generating direct website sales and valuable leads. Controlling the ROAS for each campaign and reporting the account\'s performance on daily basis.
Following are the main responsibilities:
Creating and planning a variety of PPC campaigns across a range of digital channels under the direction of the Marketing Manager.
Overseeing existing campaigns and making recommendations on how to optimise them
Analysing trends and making data-driven decisions
Writing engaging copy for adverts
Proofreading
Making creative suggestions for advert templates
Producing detailed analysis and reports of campaigns
Presenting data and reports to a range of audiences.
Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimise campaign success.
Creating targeted campaigns including writing required copy and testing landing pages.
Working with relevant internal and external stakeholders to create copy and other creative content.
Provide regular reports on performance metrics and market-related insights.
Analyse, monitor, and report on ROI for all PPC campaigns to the Marketing Manager.
Analyse, monitor, and report on competitors’ PPC campaigns including keywords being targeted.
Manage and monitor spend to ensure it is in line with the assigned budget.
Keep up to date with market and technology-related development
