Covering 13 Brands of Crop Protection (Pesticides, Fungicides & Herbicides) • Oversee new and ongoing marketing and advertising activities • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term • Planning and execution of all communications and media actions on all channels, including online and social media • Take brands ownership to develop and translate brand strategies into brand plans, brand positioning and go-to-market strategies • Lead creative development and create motivating stimulus for target audienc

Oversee new and ongoing marketing and advertising activities • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term • Managing the budget for advertising and promotional items • Planning and execution of all communications and media actions on all channels, including online and social media • Create, execute, and manage marketing programs and campaigns • Plans and executes events and promotions plus shop openings • Performs other duties as necessary to support the objectives of division and company • Take brand ownership to develop and translate brand strategies into brand plans, brand positioning and go-to-market strategies • Lead creative development and create motivating stimulus for target audience • Work closely with the sales team and marketing team to implement initiatives to expand the business of the brand

.Analyze how our brand is positioned in the market and identify key consumer insights • Take brand ownership to develop and translate brand strategies into brand plans, brand positioning and go-to-market strategies • Lead creative development and create motivating stimulus for target audience • Establish performance specifications, cost and price parameters, market applications and sales estimates • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Develop and lead the teams to get maximum synergies • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues • Drive innovation and product development

Responsible for Branding, Advertising & Organizing promotional events.
· Being Social Media Strategist
· Generating ideas for social media campaigns.
· Customer feedbacks, daily visits, encourage for achieving targets.
· Facebook page designing and updates.
· Generating Ideas for Various Awareness campaigns and executing them across the network.
· Responsible of attending seminars and conduct events like conference, dealer conventions and
painter parties.
· Planning and Executing Trade marketing, Job Fairs, ATL& BTL Activities.
· Generating ideas and creating content for email campaigns and info graphics.
· Developed and launched TVC, Outdoor, Print and Digital Media Plan.
· Preparing annual budgets and Monthly reports of the business.
· Responsible of organizing International trip of Dealers.

Buxly (Brand of Berger Paints) Decorative division complete branding.
Assisting Line Managers and supporting them in a new vibrant various products lanching of Buxly Paints.
Advertising and Promotions of Buxly Paints.
Product Management of all Buxly Decorative Production Line, Includes Product/Territory/Region wise Sales Analysis, New product Development, Promotional Strategies, Pricing, GP analysis and Product Forecast Analysis.
Coordinate with Advertising Agency, vendors and printers for POS & Shade Cards
Market Intelligence and analyze data and provide suggestions to improve & strengthen the business.
Responsible for all ATL-Above the line and BTL-Below the line activities in coordination with seniors.
Responsible for handling and processing of Buxly Decorative marketing budget bills and requisitions.
Complaint forms handling and Good Return information & Notes (GRI & GRN) through ERP.
Responsible for assisting sales in order processing on monthly basis.