Leadership and Supply Chain Management

Responsible for leading supply chain and sales operations in Pakistan under the direct supervision of the Business Leader for Malaysia, Singapore & Pakistan (MPS).
Expertly managed various facets of the business, including overseeing sales budgets, LC (Letter of Credit) operations, shipments, production forecasting, target allocations, market analysis, and trend assessments.
Successfully implemented strategies for New Business Development (NBD), primary vs. secondary sales, and optimized stocks vs. supplies management.

Portfolio Management

Played a pivotal role in the management of the Water Treatment and Commercial F&B Chemicals portfolio across Pakistan.
Demonstrated a deep understanding of the unique challenges and opportunities within these sectors, contributing to the portfolio's growth and profitability.

Distributor Network and B2B Sales

Managed a robust distributor network and facilitated B2B industrial sales operations.
Leveraged strong relationship-building skills to establish and maintain productive partnerships, contributing to increased market share and revenue growth.


      4. Key Accounts Management & long terms contracts


Designed long term contract as exclusive supplier to Key Accounts, ensuring timely and accurate supply to key Global Strategic Accounts (GSAs), including industry giants such as Coca Cola Pakistan, PepsiCo Pakistan, Nestle Pakistan, Unilever Pakistan, Friesland Campina, Mezan Group, Shezan Group, Qarshi Industries, Hashoo Group, Serena Hotels, KFC, McDonald's, Pizza Hut, Dominos, Baskin-Robbins, Carrefour, Metro, Hardees, and various miscellaneous clients.


      5. Market Expansion and Marketing Initiatives


Committed to extensive regional travel (30-50%) to drive growth and expansion.
Successfully planned, launched, and executed new marketing initiatives and products nationwide.
Managed the documentation and induction process for new customers.


Developed and implemented strategies for sustainable and long-term sales growth.
Conducted training sessions to enhance the skills of team members, ensuring they were well-equipped to achieve their targets.

Stakeholder Relationship Management

Cultivated and maintained strong business relationships with key decision-makers among existing clients.

Market Development and Sales Strategy

Collaborated within the Sealed Air organization, operating within the Food Care sector, to pioneer market growth in the Food packaging (Shrink Wrapping/Cryovac) and chemical hygiene segments.
Crafted and implemented a comprehensive sales funnel, ensuring an effective and sustainable long-term approach to business development.
Demonstrated commitment to aligning all business activities with strategic goals.
Facilitated the training of TCS team members in Europe, enhancing their engineering skills and contributing to the team's expertise.

Key Account and Sales Management

Assumed a pivotal role in managing Key Accounts, distributors, and Global Strategic Accounts, fostering the growth of the client base.
Achieved a remarkable milestone by delivering the highest sales numbers in the year 2015.

Territorial Travel

Committed to extensive travel throughout the territory to maintain client relationships, conduct business activities, and gather market insights

• Analyzed various business reports for trend analysis and strategic planning purposes.
• Managed the daily operations of the department, and attained sales goals, by following policies and procedures, and providing superior client service.
• Delivered excellent first-rate support to the line manager in formulating and presenting need based proposals to management for specific customers on the basis of volume or customer strength.
• Successfully administered industrial distributor and aided company strategy by shifting credit and small volume customers to distribution.

Highlights:

• Actively participated in weekly staff training sessions to increase knowledge, create high levels of motivation, and inspire team to achieve profitability criteria.
• Optimized business development plan by working closely with assistant sales managers to maximize time in the field and overall efficiency through development and prequalification of leads.
• Spearheaded sales team in different regions across the Central Pakistan and helped company strategy to raise cash sales while supervising credit sales through the distribution network.
• Presented SKU wise forecast to help supply chain in handling deficiencies and reducing superfluous inventory.
• Oversaw distributor network for industrial sector, reviewed B2B sales, and initialized different program schemes to produce the extra sales.

• Submitted market intelligence reports to line manager thorough analysis pertaining to competitor’s activities in the area.
• Directed sales in Faisalabad, Lahore, Multan, and Gujranwala region at B2B and distribution base network and submitted reports to the line manager pertaining to sales, products, customers, and competitor’s activities.
• Greeted and convinced potential customers about high GP products in order to raise demand of products.
• Directed industrial distributor and transferred credit and small volume customers to the distribution department by developing and implementing company strategy.

Highlights:

• Established and retained professional working relationships with clients by providing support, and information, researching new opportunities, and recommending profit and service improvements.
• Effectively designed and implemented company strategies to raise cash sales and handle credit sales by distribution network. Limited account receivables by following company credit policy and reduced bad debts to nil.
• Managed all phases of proposal preparation, thoroughly reviewed contracts, and negotiated changes prior to contract execution to assure awareness of contents and requirements.
• Efficaciously provided stock keeping unit forecast timely in order to facilitate supply chain in managing shortages and reduce unnecessary inventory.