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概要
Senior Technical Writer and Digital Marketer with over 14 years of experience in IT, Telecom and Mobile Apps Management, specializing in planning and executing digital, mobile apps and social media campaigns; business model, and product development. Search and display PPC campaigns, analytics, and social media to boost sales and meet overarching marketing KPIs.
项目
工作经历
Senior Technical Writer
- Full Product Documentation and Training Material
- Full Product Release Notes Handling
Digital Marketing Specialist
+ Digital marketing strategy and planning
+ Tracking and Evaluation of KPIs
+ PPC/SEM campaigns: search, display, remarketing
+ SEO: Content marketing, blogging, on-page/off-page, backlink building
+ ASO: Play store and app store optimized description, keyword and competitor analysis
+ Social media and email marketing campaigns
+ Email marketing and automation campaigns using popular tools such as Hubspot, Constant Contact and MailChimp
+ Analytics and reporting: Impression analysis, audience analysis, goal/event tracking and reporting, conversion funnels
+ Conversion optimization, A/B and multivariate testing
Assistant Product Manager
• Google adwords, analytics, firebase, tah manager
. Facebook campaigns, social media matketing,
. SEO, ASO, keyword research and optimization
. New Idea Generation
• Managing iOS and Android development teams
• System Analysis and Design
• Feasibility Studies
• Quality Assurance
• Project Management
• Complete life cycle of mobile application development
-customer requirements analysis
Senior Technical Communicator (Technical Writer)
Location Based Service (LBS) Products for US, Philippine, Japan, and other overseas customers
SENIOR INFORMATION ENGINEER (Technical Writer)
Packet Core Switching Product
Technical Writer
Delivering presentations and trainings to overseas consumers of Data Center products
+ ZTE’s Data Centre, SOC, VoIP product, ZXECS, UC
+ Writing technical proposals for different overseas customers according to their requirements
+ Reviewing and revising high quality product materials for domestic and overseas consumers of VAS products (CRBT, SMSC, MMSC, OCS, SoftDA
