-Developing and implementing strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
-Developing and managing sales/marketing operating budgets.
-Developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
-Achieving satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
-Ensuring effective control of marketing results, and taking corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
-Overseeing and evaluating market research and adjusts marketing strategy to meet changing market and competitive conditions.
-Monitoring competitor products, sales and marketing activities.
-Guiding preparation of marketing activity reports and presents to executive management.
-Directing sales forecasting activities and sets performance goals accordingly.
-Directing staffing, training, and performance evaluations to develop and control sales and marketing programs.
-Directing market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
-Representing company at trade association meetings to promote product.
-Meeting with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
-Coordinating liaison between sales department and other sales related units.
-Analyzing and controlling expenditures of division to conform to budgetary requirements.
-Assisting other departments within organization to prepare manuals and technical publications.
-Preparing periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
-Reviewing and analyzing sales performances against programs, quotes and plans to determine effectiveness.

-Promotion and Brand Management of the Brand (Mehran Trading Ltd) in the International market (Caribbean Countries) (B2B)
-Brand Management for all the brands in the monolithic, endorsed and freestanding brand architecture.
-Promoting brand commitment among the targeted customers.
-Creating strategies for brand equity protection.
-Ensuring brand harmonization.
-Improving the Brand image in the eyes of customers and potential customers.
-Brand positioning.
-Brand Auditing.
-Monitoring Brand Consistency.
-Monitoring and evaluating Sales and Marketing to identify the loopholes.
-Monitoring Sales and marketing with respect to the regions
-Market research with respect to different regions.
-Introducing new promotional offers for the Customers.
-Facilitating Sales force in every single aspect related to business growth.
-Identify the target market for the new ventures (motor boat engines,motor bikes, battery powder etc) and promote and brand accordingly.
-Directly contacting the customers in order to understand their requirements.

- Executing creative Marketing and Business plans for B2B & B2C.
- Meeting Sales Targets for the products in the assigned markets.
-Generating new market share for the company in the assigned market.
- Negotiating over pricing.
- Generating Product and Pricing plans for both B2B & B2C.
- Making Research for Regional Markets.
- Creating and retaining profitable relationships with customers.
- Introducing new promotional offers for customers.
- Key account management.
- Building good relationship with the customer to secure long term business.
- Generating Business and profit for the company.