I am an idea creator with an utmost creative skill of getting to the core of required work. I think freely and do the magic with linguistic metaphors while relating to the relevant culture realistic atmosphere. I catch ideas from the environment whether its a common shop keeper or an emerging entrepreneur, I get on with the idea and give it life with my tremendous ability of giving the right words to the needed job. When it's about brand slogan, brand identity or product name and/or slogan, I see no limits about getting creative while keeping in mind the need of the client. That's my game
Since 2017, I am working in advertising sector and have provided several clients with their best of campaigns to make them shine and be remembered by the audience. Throughout my career, I created campaigns, TVCs, DVCs and Digital Content along with SEO Articles for different public sector clients like Government of Pakistan, Government of the Punjab, Sindh, Balochistan, KPK, Azad Jammu Kashmir. Moreover, I also have a good standing in working along with commercial sector like USAID, Bank of Punjab, UKAID, GIS, British Council, International Water Organization, Fatima Fertilizer, Mukhtar A. Sheikh Hospital, TCL, Jazz and many more. I also wrote many jingles and one of my jingles is sung by Rahat Fateh Ali Khan.
I had a great time at the agency and managed to pitch a lot of clients. I had to leave to be with my father who got diagnosed with Lymphoma. That's the story of getting out of there. Otherwise, I was doing pretty well.
While working as a creative manager, I gave life to many outstanding ideas and campaigns. I worked as a Screenplay writer, Assistant Director of Production and Content Manager for Digital Marketing of many commercial clients.
I started working as a Creative Writer and soon gained such importance that I had to manage internees and a team of creatives.