Proptech R&D Analyst JD:• Spearhead research and development initiatives in the Proptech sector, leveraging innovative strategies to enhance technological solutions.• Conduct comprehensive market analysis and identify emerging trends in the real estate technology landscape.• Use tools for data insights & decision-making.• Work on pitch deck for stakeholder presentations.• Collaborate with cross-functional teams to develop and implement Proptech solutions aligned with business objectives.• Stay updated on industry advancements, technological innovations, and market shifts to drive continuous improvement in Proptech offerings.Digital Marketing JD:• Lead the digital marketing strategy, overseeing campaigns, and initiatives across multiple channels to drive brand visibility and lead generation.• Develop and execute comprehensive digital marketing plans, including SEO, SEM, social media, email, and content marketing strategies.• Analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth and improvement.• Manage the social media content calendar strategy to ensure consistent and engaging content.• Create and maintain the organogram of startup companies, outlining their structure and relationships for efficient operations.• Oversee the management of company assets related to digital marketing, ensuring optimal utilization and growth.• Manage a team, providing guidance, setting targets, and fostering a culture of creativity and innovation within the digital marketing department.• Utilize analytics tools to measure campaign performance, derive insights, and optimize strategies for maximum ROI.• Collaborate with other departments to ensure alignment of digital marketing efforts with overall company goals and objectives.

• Led a team of SEO specialists to develop and implement effective SEO strategies for an e-commerce website, resulting in a 30% increase in organic traffic within six months.• Conducted comprehensive keyword research to identify high-value target keywords and optimized website content accordingly, resulting in improved search engine rankings.• Collaborated with cross-functional teams including web developers, content writers, and designers to ensure on-page optimization, site speed, and user experience enhancements.• Implemented technical SEO audits and resolved critical issues to improve website crawlability, indexation, and overall performance.• Developed and executed link building strategies to increase domain authority and attract high-quality backlinks.• Monitored website performance using Google Analytics and other SEO tools, providing regular reports and actionable insights to stakeholders.• Stayed updated with industry trends and algorithm changes, adapting strategies to align with search engine guidelines and best practices.Successfully Migrate Website Magento 1 and Magento 2Conducted in-depth keyword research and implemented on-page optimization techniques to improve organic rankings and increase website traffic.• Developed and executed off-page optimization strategies, including link building, guest blogging, and influencer outreach, resulting in a 20% increase in referral traffic.• Analyzed website performance metrics using Google Analytics and identified areas for improvement.• Created compelling and SEO-friendly content, ensuring optimal keyword usage and engaging user experience.• Collaborated with the web development team to implement technical SEO enhancements, such as improving site speed and mobile responsiveness.

job Responsibilities:• Functional knowledge of HTML and Content Management Systems.• lead and maintain E-Commerce Project UAE and KSA based• Creating and presenting strategy recommendations to clients.• Develop and implement effective SEO strategies according latest industry standards• Ensure content for company marketing activities and customer campaigns is search engine optimized to maximize effectiveness.• Manage SEO activities for all existing and new websites• Analyzes website data and provides insights, including development, execution, and improvement of the action plan.• Effective and timely reporting to the management on overall SEO progress and plans• Using SEO tools such as Google Analytics, Ahrefs, Semrush, Ubersuggest and ProRank Tracker for results analysis, competitor analysis, and reporting.• Building high-quality backlinks using social bookmarking, article posts, blog posts, forums, Q&A, reviews, etc.• Local Citation Services - creation, updating, or deletion of listings• Technical Website Audits to improve XML Sitemaps, Meta Data, URLs, • Conduct SEO audits for websites• Create and implement a set of SEO best practices• Integrate with the tech teams to advise on SEO best practices• Improve keyword ranking of all existing websites• Improve the loading time of the websites• Strong technical SEO expertise such as Screaming Frog• Increase organic traffic to the websites• Use Google Analytics & Google Search Console to create detailed analysis reports• Developed and maintained e-commerce websites using Magento.• Successfully upgraded multiple websites from Magento 1 to Magento 2, ensuring smooth transitions and improved functionality.• Conducted thorough testing to ensure website stability and compatibility across different devices and browsers.

Responsibilities:

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Optimizing copy and landing pages for search engine optimization.
Performing ongoing keyword research including discovery and expansion of keyword opportunities.
Researching and implementing content recommendations for organic SEO success.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Dancom Pakistan Pvt.Ltd is an IT company with multiple subsidiaries. Shaadee.pk and imarriage.Pk is the leading project under the umbrella of Dancom. As an SEO specialist below Responsibilities are assigned to me in shaadee.pk project.
Responsibilities:

Working on the directory listing.
Working on Facebook leads.
Maintain Quora account.
Working on the International listing.
Competitive Analysis on Ahref.com and SEM rush.
Maintain Google play console reviews.
Maintain all branches \' Google listings.
Create optimized META elements & write short copy. (on-page SEO).
Working on link building and creating authentic do follow and no follow backlinks.
Response on ASO Reviews and maintain the rating.
Collaborated with the Digital team to investigate critical SEO-related issues and provide impactful solutions.
Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic.
Researched and analyzed competitor websites and advertising links to gain insight into new strategies.
Tracked reported and analyzed website analytics as per the requirement to drive strategy and improve user experience.
Researched and implemented search engine optimization recommendations in accordance with the development methodology.
Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, and placement bids, and landing pages.
Created customized marketing materials to increase product awareness.
Created content strategies for digital media.
Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords.
Analyzed SEO outreach goals and presented findings to the marketing director.