Led the Performance Marketing & E-commerce Department at DWP, driving growth through strategic planning and execution of conversion-focused campaigns across various channels, including GSN, GDN, Meta Ads, and collaborative Ads.
Implemented new standard operating procedures (SOPs) for both internal and external processes, identifying areas for optimization to improve delivery time by 50% and increase the average conversion rate by 40%.
Established & managed key partnerships with major marketplaces such as Daraz & OLX, and modern trade channels and banks, to increase brand visibility and drive sales.
Oversaw SEO initiatives and regularly reports on performance using data analysis such as cohort analysis, repeat purchase, lifetime value, ROAS, CPA, conversion, etc.
Successfully completed two major projects: the development of the dwphome Android and iOS application and Digital Warranty Module, which streamlined the customer service process and increases the Repeat purchases significantly.
Spearheaded the development and launch of \"DWP Care,\" a dedicated platform for handling customer complaints and service requests, ensuring timely resolution of issues and improving overall customer satisfaction.

Led the social media growth and online sales initiatives for the complete Xiaomi portfolio, working directly with TikTok, Snack Video, Meta, and Google teams to keep Xiaomi engaged and top-of-mind. Coordinated with local and global agencies for daily posting.
Managed all distributors, setting their monthly, quarterly, and yearly online sales KPIs, monitoring their SEO growth, performance marketing/UTMs tracking, and sales performance. Guided them on how to improve their sales and channel growth.
Fostered good relationships and results-oriented campaigns with major marketplaces such as Daraz, Mistore.pk, Airkart.com, PriceOye.pk, and other online sales channels, achieving the top-selling position at Daraz O.N.D. for two consecutive years.
Collaborated with digital media and PR teams to drive online conversions and increase awareness of online sales channels for Xiaomi.
Ensured consistent brand image across all channels, driving customer engagement and sales on the web.
Developed reports on MS Office, Google Docs, and Data Studio to track and analyze online sales and marketing performance.

Being a brand manager my focus is to grow the brand following the global dynamics of Xioami and implement the same in Pakistan. Also to grow Misotre.pk increasing the number of promotions & online Sales. Also to sustain a good relationship between Principle & the Distributor.

- Managing all ATL, BTL & Digital Marketing for the brand
- Monthly Digital Launches Liaison between agencies
- Devising & implementing brand strategies for the local market
- Aligning Flash Sales & promotions with all stakeholders like agencies, digital &
e-commerce partners
- Several Strategic alliances Careem, Pakwheels, Daraz, Banks, Telco’s & emerging
IT related startups)
- Responsible for in detailed weekly reporting to China HQ
- Handling Branding & Promotional part of Daraz Seller Centre
- Conducting in-depth consumer analysis to determine the image of the brand
- Developing & refining a brands in-store demonstration program
- Attending trade fairs, exhibitions and conferences to promote brands
- Developing annual brand plans in partnership with the sales and insight teams
- Ensuring profit targets are achieved, margins maintained & expenses controlled
- Monitoring performance against marketing targets both internally & externally
- Effectively managing, coaching, motivating and developing the sales teams
- Monitoring and analyzing a brand and competitors’ performance to identify
Strengths, Weaknesses, Opportunities and Threats

Assisted in the development and implementation of brand strategies & Projects.
Responsible for Member Relations.
Corporate Communication with Banks & third party promotional execution.
liaising with a range of stakeholders including customers, colleagues, suppliers and partner organizations.
Managing Field Trips & Events held at the resort.

Customer liaison
Sales
Marketing

Customer Retention by phone calls
Customer Potential Measurement

Balancing the Demand and Supply
Tendering process
Understanding procurement

Develop the Ambassador Program
Screening of Target Institutes