Muhammad Malik - Regional Sales Manager - IBL Group

概要

KEY RESPONSIBILITIES
Managed sales distribution team in different cities of Pakistan in a tenure of a decade
Distribution handling ROI calculation, Inventory cover, weekly phasing, coverage model, sales management
Enabling Johnson Johnson products growth at all Channels like Retail, Wholesale, Modern Trade Institutes (USC, CSD)
Delivering targets on month on month basis by deploying them rightly on the basis of Brands, Sales Reps Area
Deployed different selling strategies in various cities of Pakistan by growing overall every principal working for IBL
Executing companys marketing plan with excellence by fixing the sales fundamentals like distribution, pricing, shelving display.
ACHIEVEMENTS
Increased coverage by 132 vs. last year, i.e. shops increased from 2511 shops to 3315 outlets.
Growth in calls productivity from 79.2 to 85 vs. last year
Conducted a Gap analysis resulted in a SKU/Bill tracker that help in increasing of SKU/Bill from 7 to 11 vs. last year
Designed videos to educate all Field Managers regarding MARS etc