Enhancing Brand Worthiness & Brand Awareness of TPC

日期 : Sep 2016 - Mar 2017

Enhancing Brand Worthiness & Brand Awareness of The Planners Consultancy By Knowing Consumer Insights: Educational Consultancy plays a vital role in career counseling. An educational consultant is an independent consultant who helps parents/students and organizations with educational planning. They are also known as educational counselor. From 20th Century counseling business is increasing day by day. “The Planners” is an Educational Consulting service provider which is already working in Pakistan. We have taken it to one step ahead by making it a well-known International Educational Consultant company of Pakistan. Initially we have focus on consumer insights, helps management to know about brand worthiness and devise strategies to make effective promotional campaigns. After in-depth study analysis we recommends that “The Planners” should pay more attention to the use of IMC, to improve on its budget so as to maintain increase in number of customers entertained. “The Planners” should prepare adequately for increase in demand whenever adverts are being made and should carryout periodic review of its advertising messages to ensure that they suitable for the target market at all times. “In the current era of technological advancement, business opportunities have emerged quickly. The radical changes have also prompted certain dangers for the business firms. Since 2015, it has become tough for “The Planners” to profitably carry out counselling business because of strict rules & regulations and high competition in both markets. (International & Domestic). Furthermore, Organization confronted issues like rapid drop down in sales, decreased brand worth & brand identity. To address these issues, we will focus into knowing and translating consumer wants into reshaping the services offered, modifying/ trimming the branding activities of The Planners and also by fruitfully crafting the IMC Campaign”