·     Managing, Training and providing overall guidance to the sales team of an assigned territory which is Peshawar.
·     Setting sales are to be achieved by the sales team under my supervision
·      Target vs Actual Performances (OG, TTS, PPP Developments, Numeric Weighted, New Shop Addition, RTM optimization, Merchandising etc)
·     Monitoring the performance of the sales team and motivating members to meet or exceed sales target
·     Actual performance against define KPI’s (sales in/out, inventory level, order placement on time etc
·     Collecting the customers feedback and providing updates to the senior management
·     Traveling to potential and existing customers to present company offering and build brand awareness
·     Implementing a sales management process to assists the sales team in identifying and prioritizing key customers and prospects

• Ensuring targets achievement Sell out.
• Ensuring target achievement of Organic Growth of 20% at large grocers and 20% at Key Accounts.
• Generate and share channel insights using a structured approach
• Support regional channel team in negotiating best in store locations for channel contracts and activations
• Monitor / Supervise dedicated channel merchandisers
• Creatively utilizing in-store space to offer merchandising and display solutions.
• Coordination with Vendors to ensure quality and timely execution
• Ensuring adherence to compliance by vendors
• Tracking performance and merchandising adherence of contractual outlets against set KPIs for all channel activations.
• Timely reporting of all executions in PowerPoint and excel formats
• Ensure adherence to all company principles and policies.

• Supervision & training of Visibility officers (VO’s).
• Ensuring target achievement of Shop Capturing Productivity.
• Ensuring Planograming Scores with in company Norms.
• Daily report checking of VO’s.
• Direct Communiqué with Project Manager
• Resolve issues/problems of VO’s facing in trade.
• Coordination with Sales & Sales Promotion team to ensure quality and timely execution
• Tracking performance and merchandising adherence of outlets against set KPI’s for all channel activations.
• Timely reporting of all executions to Nestle & Marksman team.

• Ensuring average turnover of 100 Mio per month of Peshawar East.
• Achieved OG of 4% in year 2017 for my specified area.
• Distributor stocks management and ensuring good warehouse practices.
• Implementing the distributor health check points and analyzing financial capabilities.
• Supporting and monitoring distributor performance against agreed business plan.
• Proactively work with DSF to ensure retention and grooming of quality resource
• Providing business plan to distributors to enhance their ROI
• Focus on Key channels and categories while penetrating with the emerging brands.
• Focus on AVA of all the categories across relevant channels to improve on sales

• Working in collaboration with regional and District staff for education and health department to develop capacity building partnerships of the local community
• Developing systems to ensure that education and health monitoring committees are actively performing their duties in accordance with their assigned roles and responsibilities Liaison with AAWAZ AGAHI Center for smooth running and RP scheduled study Circle
• Planning and designing trainings for SPO partners and Responsible for event organization, management and designing and launching advocacy campaigns district level Develop linkages and liaison with local govt Institutions and other stakeholders & reporting of program activities for program specialist and MER D I Khan Region
• Undertaking meaningful consultation with communities within the District in order to plan, negotiate, implement and evaluate program inputs that are coordinated, integrated and needs based & Facilitating activities that build the capacity of communities to address health, education issue Providing statistical data, reports and planning information for internal and external dissemination
• Conduct 100 training as a master trainer from SPO in District Karak at “Jamhuryat Angan se Ewan Tak”

During the period of Five years with the company, I was involved in various assignments, ranged from marketing activities to social media. The assignments include communication with American engineers with ongoing projects as well as upcoming projects. The ensuing paras describe the major tasks I performed during my job period:

• Business and market development; market research, competitive analysis and planning; strategic direction for promotion and advertising; coordination and execution of projects in coordination with business development activities; and leading the marketing staff to ensure alignment with company’s strategic goals and mission.
• Serves as primary contact for region\'s marketing efforts, providing support in the area of marketing strategy and management. Partners with Regional leadership and Business Development to set and lead regional marketing priorities.
• Oversees and directs market and competitor analysis programs. Strategizes and creates brand image and awareness programs that are distinctive and highlights value proposition from the competition utilizing effective marketing communications and public relations programs.
• Oversees the Customer Loyalty program for the region. Creating marketing reports that track, measure and analyze performance that includes external customer satisfaction via effective customer surveys and analysis of internal customer relationship management data and tools.