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概要
Marketing Professional with 7 years experience in offline and online marketing. Expertise in integrating Offline marketing channels into online Channels. Have analytical approach towards business models and achieving ROI Model and Satisfying customer expectations. Ability to build, developed and innovate Products. Optimized websites as per marketing objectives and constantly work for taking competitive edge for the clients.
Solid understanding of online B2B/B2C lead acquisition, business expansi
工作经历
Assistant Manager- Product Development/Digital Marketing
- Heading Paid Search Marketing Teams on Google, Bing and Baidu
-Heading Social Medial Teams of LinkedIn, Facebook and other networks. - Manage Strategic partnership with Google, Bing and other leading search engines. - Build Revenue generation projects via Search Marketing on Google, LinkedIn Bing, Facebook and other networks.
- Develop and nurture new talent in paid search and social media. - Manage weekly, monthly and annual performance of SEM Teams. - Ensure value delivery of SEM by building relationship with customers. - Plan & Execute Multi-Channel marketing of digital properties. - Develop user-flows, user experience, brand persona and eco-system of digital assets. - Formulate Ad-monetization strategy by exploring local and international ad networks/clients. - Manage digital partnerships with leading Pakistani organizations. - Identify new business development opportunities in digital segments.
Senior Executive- Search Engine Marketing
-Assisting Head of Paid Search & Social Media. -Building, leading and mentoring the team of SEM & SMM specialists. -Make Creative Brief and Strategies for PPC and Social Media Clients. -Make Media Planning for Social Media clients. -Work closely with Account Services and Creative Teams (e.g. writers, designers), to develop content, optimize the use of each digital channel for campaign efforts and execute the campaign vision. -Work closely with designers and developers to insure that the designs are properly built and implemented. -Planning, executing, measuring, managing, testing, and tracking changes and quality issues of PPC and Social Media Campaigns. -Considering appropriate timings of media activities, based upon usage patterns and seasonal factors. -Working Cross functionally amid the team and stake holders. -Conduct Awareness Sessions for Sale & Service Delivery regarding SEM. -Q.A. of the campaigns SEM managed by team. -Enabling and nurturing of new employees. - Developing testing Plans, implementing new strategies and measuring the results - Making Business Proposals for the clients. - Generating leads for the clients through SEM. - Achieving ROI for the business by ensuring order closing on SEM leads.
