·         Establishment of a media department responsible for the media related activities for Northwest General Hospital, Medical School and the Institute of Health Sciences
·         Suggest and implement new features to develop brand awareness, like promotions and other campaigns
·         Responsible for all communication activities including visibility and internal & external communications under hospital guidelines
·         Train and monitor staff responsible for content development and design production of all media projects and other activities
·         Develop& implement effective media & communication strategies and campaigns
·         Build and maintain relationships (media outreach plan) with relevant media stakeholders (journalists, reporters, etc.) to ensure wide coverage of activities and to increase organizational media profile.
·         Develop media announcements, press releases, social media briefs, newsletters, reports (testimonials, milestones) and related communication and promotional materials to impact project activities on target audience
·         Monitor media platforms along with maintenance & updating of media and communication archives
·         Work with communities, partners, and other stakeholders to address communication needs and prospecting for partnerships and collaborations
·         Working with departmental teams to arrange and manage events and seminars to engage target audience and stakeholders

·         Serve as the focal person for all media related issues
·         Monitor, evaluate, anticipate and respond proactively where it is deemed necessary, to all relevant news, information and forum discussion
·          Implement media and communications strategies
·         Facilitate the needs of the media by ensuring the authenticity and reliability of all media representatives seeking access to or statements from institution
·          Facilitate a smooth flow of information between KTH/KMC/KCD and the mass media
·         Disseminate news and information of public interest arising
·         Organize press conferences and arrange media coverage as well as Co-ordinate all events of KTH/KMC/KCD
·         Preparing advertising material for the organization
·         Managing limited HR by relocation and workload breakdown processes.

• Worked with experienced staff of the organization in order to learn about the necessary methods and procedures.
• Involve the senior management in setting goals and objectives.
• Learn about the inner workings of the different departments of the organization.
• Communicate with various members of the organization around the world
• Plan, develop and direct marketing efforts for a particular brand or product
• Create strategies to take advantage of market opportunities
• Assist brand content
• Manage access to brand assets

• PR and Event Manager for Digital Youth Summit (www.digitalyouthsummit.pk), one of Pakistan’s largest tech conferences.
• Dealing with inquiries from the public, press and related organization

•Engage with the electronic and print media for the coverage of the events and highlighting the issues raised by CGPA.
•Develop a database of key local and international contacts; share information and respond to requests for information and assistance.
•Scan the international and local media for information about or relevant to Education and strengthen law.
•To engage with the media, through formal and informal contacts, by identifying potential stories, encouraging the participation of media in workshops, etc.
•Oral and Written communication including in drafting concise public information material. Making newsletter for the organization.

• Edit and translate stories sent by reporters from districts all over Pakistan.
• Edit, rewrite and translate stories that are sent either in broken form or in dilapidated English and Urdu in order to refine them and make them fit for reading.
• Give headlines and select which should be lead, second lead and others.
• Select the story if it is worth publishing.
• Select the story if it is according to newspaper policy.
• Conduct interviews and cover provincial events.