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概要
Objective:
To pursue a challenging career in a growing organization of high repute, providing challenges, competitive work environment and management position offering expansion of knowledge.
MISSION:
To be an integral part of the team and undertake challenging responsibilities which would contribute to the growth of the organization and self.
VISION:
To achieve the highest level of excellence and inspire others to achieve it through the essence of leadership.
项目
工作经历
Procurement Marketing Manager
Established and harmonized formalized purchasing policies, compliance frameworks, and procedures across the organization to ensure consistency and regulatory adherence.
Optimized payment terms in favor of the Bank, enhancing cash flow and boosting financial efficiency.
Spearheaded vendor coordination to streamline key processes, driving operational efficiency and cost savings.
Proactively stayed ahead of industry trends and regulatory changes to ensure agile and compliant business practices.
Played a pivotal role in the rapid nationwide expansion of the Bank by contributing to the successful opening of 100+ branches within 1 year 2025.
Committed to aggressive growth targets, including the goal to open 89 new branches in 2016 to strengthen market presence.
Actively participated in strategic procurement of critical security infrastructure, including CCTV systems, Access Control Panels (ACP), and Burglar/Fire Alarm Systems, Fire Fighting Equipment ensuring branch safety and compliance.
Led procurement initiatives for branding materials across branches, ensuring consistent brand identity and customer experience.
Client Services Executive
Client Relationship Management: Directly engaged with high-profile clients (Bank Alfalah, Askari Bank, Reckitt & Benckiser, Ufone, Pepsi) to align project goals with business outcomes, ensuring nationwide project success.
Nationwide Project Execution: Delivered seamless end-to-end management of large-scale campaigns across diverse regions, meeting deadlines and exceeding client expectations.
Cross-Functional Leadership: Spearheaded interdepartmental coordination (creative, media, research) to drive project execution, ensuring alignment with client strategies and budgets.
Campaign Optimization: Monitored and analyzed marketing campaign performance using KPIs, adjusting strategies to boost ROI by 20%+ for key accounts.
Budget & Financial Oversight: Expertly managed campaign budgets up to $X million, reducing costs by 15% through vendor negotiations and resource optimization.
Strategic Collaboration: Partnered with account managers to develop data-driven marketing strategies, briefing creative/media teams and securing client buy-in.
Conflict Resolution & Negotiation: Resolved critical client escalations under tight deadlines, maintaining trust while negotiating cost-effective media buys and campaign terms.
Creative Presentation & Approval: Pitched and presented creative concepts to clients, securing approvals and refining deliverables to align with brand vision.
Team Leadership: Motivated multicultural, cross-functional teams to achieve project milestones, fostering collaboration and accountability in high-pressure environments.
Performance Reporting: Authored comprehensive post-campaign reports, highlighting insights and recommending actionable improvements for future initiatives.
Regulatory & Compliance Acumen: Ensured all advertising executions adhered to industry standards, legal guidelines, and client-specific requirements.
Key Achievements:
Successfully managed 4+ nationwide campaigns simultaneously for tier-1 clients, achieving 95%+ client retention.
Negotiated $X in cost savings for clients through strategic media planning and vendor partnerships.
Led a 15-member team to deliver a high-impact campaign for Ufone, resulting in a 30% increase in customer engagement.
