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概要
An accomplished Digital Marketing Professional with a proven track record of success. He has over six years of experience in developing and executing high-profile marketing campaigns that deliver outstanding results. As a Google & Microsoft certified professional, he is well-equipped to lead and manage comprehensive digital marketing strategies that help businesses achieve their goals.
His expertise lies in developing effective marketing campaigns that promote businesses and their services, increasing website traffic and social media engagements, generating qualified (B2B) leads, and establishing a strong online brand presence. He is highly skilled in leading teams from different departments to keep projects and portfolios on track and within budget.
工作经历
Digital Marketing Manager
~ Developing and implementing a comprehensive digital marketing strategy that aligns with the ASP\'s overall business objectives.~ Managing the digital marketing budget and allocating resources effectively to ensure maximum ROI.~ Successfully increased website traffic by 30% through the development and implementation of an effective SEO strategy.~ Increased social media engagement by 50% through the creation of a targeted social media marketing campaign.~ Developed and launched an email marketing campaign that resulted in a 20% increase in sales revenue.~ Implemented a lead generation strategy that resulted in a 25% increase in qualified leads.~ Successfully launched and managed multiple PPC campaigns, resulting in a 15% increase in conversions and a 10% decrease in cost per acquisition.
Senior Digital Marketing Executive
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media)• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.• Develop optimization strategies that increase the company\'s search engine results rankings• Research SEO keywords to use throughout the company\'s website and marketing materials.• Review technical SEO issues and recommend fixes.• Work with social media and PPC teams to optimize campaigns• Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team.• Setup conversion, Pixel, and event tracking on the website and across various digital platforms• Design Banners and Promotional offers for Websites.• Website Optimization and Image size and color correction.• Managing E-commerce platforms (Daraz.pk)
E-commerce Marketing Manager
~ Developed and executed successful email marketing campaigns resulting in a 25% increase inopen email rates and a 20% increase in click-through rates.~ Introducing a loyalty program and tailored marketing initiatives resulted in a 30% improvement inclient retention rates.~ Reduced cart abandonment by 30% by implementing a cart abandonment email campaign andoptimizing the checkout process.~ Improved the overall customer experience on the website resulting in a 10% increase incustomer satisfaction ratings.
Marketing and Graphic Design Executive
• Design Artwork for Inbound Clients.
• Understanding current and potential customers
• Managing the customer journey (customer relationship management)
• Implementing the marketing strategy and plan (given by the Managers)
• Approving images and artworks
• Design print ads and publications.
• Ensure brand messages are consistent.
• Gather and analyze customer insight.
