- Major responsibilities are Brand Management, Communication (ATL, BTL & TTL Communication)

- Lead Integrated Marketing Communication (IMC) , strategize and effectively implement strong market activation plans, brand launches and merchandising according to the defined Brand’s Growth Priority and ambition

- Monitor and report on effectiveness of marketing communications and activities.

- Analyzing competitor performance and market trends to provide recommendations for brand development.

- Contributing to and developing marketing plans and strategies.

- Evaluating and analyzing pre and post-buys of each campaign being aired.

- Interact effectively with other departments (Regional Teams, Products, Sales, Supply Chain, Finance and Global Teams) to support marketing objectives and deliver brand growth.

- Work closely with creative/digital/media agencies and assist with new product launches.

- Proactive management of all aspects related to the brand

- Project Execution & Team Management, Franchise Network Expansion and Giving Trainings & Orientations.

- Monitor brand performance and analyze the effectiveness of brand promotion, advertising and pricing strategies

- Making Proposals, Budgets & Contracts, Analysis & Presentations and Media Audit.

- Work closely with product management team to define and prioritize marketing materials and programs.

- Propose and implement promotional and trade marketing plan for product(s)

- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and results.

- TV Commercials conceptualization, production, editing of all Brands/ Products.

- Managing budgets, evaluating marketing campaigns and monitoring competitor activity.
- Organizing the events such as annual Conferences, Seminars, Launching of new Products and exhibition.
- BTL campaigns / nationwide visibility category wise (POPs, Flyers, Posters, Giveaways, Shop Displays, Shop Branding, Company Stores, Exhibitions, Activations, Streamers, and Local OOH etc.)
- Media tracking and droppages recovery - reconciling the planned versus actual
- Ensuring smart and sustainable presence of brand/product on all media.
- Press releases and press ads Designing & Printing of all categories.
- Consumer Promotions/ Promotional Campaigns
- Built & maintained company website, e-marketing strategy and Execution of digital marketing campaigns, social media updates, e-newsletters, Blogging and various other online marketing activities.
- Coordination and Evaluation/Re-evaluation of Business Partners (Advertising Agencies, Research Agencies, Activation Agencies or any other Business Partner)

Complete Marketing Portfolio...ATL, BTL and TTL Communication, Activation, TVC Production, Media Planning, Creative’s, Research, Field Team Trainings, Trade Marketing and Reporting, etc...