I am a software engineer graduate, with the keenness to learn and fine-tune my skill through work opportunities. I have a great eye for detail. I have been in Digital Marketing for over 6 years. I started off as a SEO and have a lot of experience when it comes to Technical SEO. I've also created and Managed Google Ads Campaigns and Facebook Ads. My strengths are in technical SEO and tracking. I've got a lot of knowledge on Google Analytics and tracking through Google Tag Manager. I've been doing SEO/PPC/SEM for local businesses in the US (Lawyers, Dentists, Movers, Veterinary doctors).
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
-Developing Marketing content
-Publishing Content on Various channels (blogs, Q&A Forums)
-Researching on ways to promote content and to engage traffic to site
-Research products, services and current strategies to identify new opportunities
-Analyse web traffic metrics and suggest solutions to boost web presence
-Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
-Build strong clients relationships through social media interaction
-Keep up-to-date with our audience preferences and proactively suggest new campaigns
-Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
-Identify advertising needs
- Brainstorming ideas for effective marketing
-Establish best practices in digital marketing
-Stay up-to-date with digital technologies developments
-Video SEO-Publishing App Reviews on Various Youtube Channels to Improve Video ranking
Did the SEO of pakwheels blog. Wrote technical articles for their blog.
-Writing Guest Blogs
-Writing On Page Content SEO
-Writing Press releases
-Writing Content for PakWheels Magazine
-Exploring Content Marketing Techniques
-Submission of PR articles to various sites.
-Source and implement high quality link strategies.
➢ Over Seeing SEO activities
➢ Managing and Replying to Client Queries
➢ Setting up/Managing Google Adwords Campaigns
➢ Setting up/Managing Facebook Ads Campaigns
➢ Supervising Team on Managing and Maintaining Google My Business Profiles
➢ Monitoring client sites using Google Search Console and Google Analytics
➢ Creating Reports for Clients on traffic
➢ Checking Goal Conversions and setting Conversions
➢ Reviewing YouTube video Optimizations
➢ Optimizing on-page content
➢ Checking quality of backlinks generated
➢ Running Facebook campaigns
➢ Using Google Tag Manager for maintaining tags and setting events
Creating effective digital marketing strategies to improve sales of a mobile app developed by Konext. Taking care of both on page and off page SEO strategies to maintain SERPs.
-Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
-Research products, services and current strategies to identify new opportunities
-Analyse web traffic metrics and suggest solutions to boost web presence
-Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
-Build strong clients relationships through social media interaction
-Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
-Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
-Identify advertising needs
-Establish best practices in digital marketing
-Stay up-to-date with digital technologies developments
-Video SEO-Publishing App Reviews on Various Youtube Channels to Improve Video ranking
-Plan, analyse, keep tract and execute off page Search Engine Optimization (SEO).
-Build, monitor and update the company external sources, and extend its verity
-Responsible for blog and forum commenting.
-Submission of PR articles to various sites.
-Source and implement high quality link strategies.
-Ensure high ranks at all through natural search on all search engines.
-Work with the content teams to distribute quality content across the Internet.
-Undertake manual SEO link building technique.
-Live, breathe SEO link, plan and deliver SEO.
-Manage content distribution as well as document any new link prospects.
-Responsible in submitting links to web directories, article syndication websites, press release websites, blogs, online forums and other related media.
-Report web status and updates to all responsible marketing and technical people.
-Able to perform other SEO task assigned from time to time.
-Writing web content for various international clients
-Wrote web pages and articles for various niches
-Wrote Press Releases
- Keyword Research and Implementation
-Monitoring SEO Content Optimization
- Monitoring Social Media Activities
- Overview of All SEO and Digital Marketing Strategies
-Introduction to different types of network
-Maintaining the connectivity
-Monitor the different networks.
-Taking care of Fault management and troubleshooting