概要

I am a software engineer graduate, with the keenness to learn and fine-tune my skill through work opportunities. I have a great eye for detail. I have been in Digital Marketing for over 6 years. I started off as a SEO and have a lot of experience when it comes to Technical SEO. I've also created and Managed Google Ads Campaigns and Facebook Ads. My strengths are in technical SEO and tracking. I've got a lot of knowledge on Google Analytics and tracking through Google Tag Manager. I've been doing SEO/PPC/SEM for local businesses in the US (Lawyers, Dentists, Movers, Veterinary doctors).

项目

PakWheels Automotive Journalist
Kaymu- Rocket Internet
XnSpy
Outdoor German Site
Final Year Project- Web Examination Portal

工作经历

公司标识
Digital Brand Manager
Friday Media Group
Jan 2021 - 代表 | Lahore, Pakistan

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

公司标识
Content Marketing/Digital Marketer/SEO Expert
German IT Solutions (Pvt.) Ltd.
May 2017 - 代表 | Lahore, Pakistan

-Developing Marketing content
-Publishing Content on Various channels (blogs, Q&A Forums)
-Researching on ways to promote content and to engage traffic to site
-Research products, services and current strategies to identify new opportunities
-Analyse web traffic metrics and suggest solutions to boost web presence
-Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
-Build strong clients relationships through social media interaction
-Keep up-to-date with our audience preferences and proactively suggest new campaigns
-Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
-Identify advertising needs
- Brainstorming ideas for effective marketing
-Establish best practices in digital marketing
-Stay up-to-date with digital technologies developments
-Video SEO-Publishing App Reviews on Various Youtube Channels to Improve Video ranking

公司标识
SEO/technical Writer (Freelancer/contributor)
Pakwheels.com
Aug 2016 - 代表 | Lahore, Pakistan

Did the SEO of pakwheels blog. Wrote technical articles for their blog.
-Writing Guest Blogs
-Writing On Page Content SEO
-Writing Press releases
-Writing Content for PakWheels Magazine
-Exploring Content Marketing Techniques
-Submission of PR articles to various sites.
-Source and implement high quality link strategies.

公司标识
Digital Marketing Manager
Topspot Inc
Jul 2018 - Jan 2021 | Lahore, Pakistan

➢ Over Seeing SEO activities
➢ Managing and Replying to Client Queries
➢ Setting up/Managing Google Adwords Campaigns
➢ Setting up/Managing Facebook Ads Campaigns
➢ Supervising Team on Managing and Maintaining Google My Business Profiles
➢ Monitoring client sites using Google Search Console and Google Analytics
➢ Creating Reports for Clients on traffic
➢ Checking Goal Conversions and setting Conversions
➢ Reviewing YouTube video Optimizations
➢ Optimizing on-page content
➢ Checking quality of backlinks generated
➢ Running Facebook campaigns
➢ Using Google Tag Manager for maintaining tags and setting events

公司标识
Digital Marketing Strategist/Seo Expert
Konext
Mar 2016 - May 2017 | Lahore, Pakistan

Creating effective digital marketing strategies to improve sales of a mobile app developed by Konext. Taking care of both on page and off page SEO strategies to maintain SERPs.

-Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
-Research products, services and current strategies to identify new opportunities
-Analyse web traffic metrics and suggest solutions to boost web presence
-Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
-Build strong clients relationships through social media interaction
-Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
-Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
-Identify advertising needs
-Establish best practices in digital marketing
-Stay up-to-date with digital technologies developments
-Video SEO-Publishing App Reviews on Various Youtube Channels to Improve Video ranking

公司标识
SEO Guest Blogger/Link Builder for Kaymu Sri Lanka and Bangladesh
Rocket Internet-Kaymu
Oct 2015 - Aug 2016 | Lahore, Pakistan

-Plan, analyse, keep tract and execute off page Search Engine Optimization (SEO).
-Build, monitor and update the company external sources, and extend its verity
-Responsible for blog and forum commenting.
-Submission of PR articles to various sites.
-Source and implement high quality link strategies.
-Ensure high ranks at all through natural search on all search engines.
-Work with the content teams to distribute quality content across the Internet.
-Undertake manual SEO link building technique.
-Live, breathe SEO link, plan and deliver SEO.
-Manage content distribution as well as document any new link prospects.
-Responsible in submitting links to web directories, article syndication websites, press release websites, blogs, online forums and other related media.
-Report web status and updates to all responsible marketing and technical people.
-Able to perform other SEO task assigned from time to time.

公司标识
Digital Marketing Expert
Symbolic Text Developers
Feb 2013 - Apr 2015 | Karachi, Pakistan

-Writing web content for various international clients
-Wrote web pages and articles for various niches
-Wrote Press Releases
- Keyword Research and Implementation
-Monitoring SEO Content Optimization
- Monitoring Social Media Activities
- Overview of All SEO and Digital Marketing Strategies

公司标识
Internship IT Department
National Research Institute for Chemical Technology (NARICT)
May 2013 - Aug 2013 | Kaduna, Nigeria

-Introduction to different types of network
-Maintaining the connectivity
-Monitor the different networks.
-Taking care of Fault management and troubleshooting

学历

University of Lahore
硕士, 工商管理硕士学位, ‎
Marketing
CGPA 3.5/4
2020
Institute of Business & Technology - BIZTEK
学士, 理工学士, BSc Software Engineering‎
Software Quality Assurance
CGPA 3.1/4
2015
Fahim Schooling system
中级/A级, 等级A, ‎
Mathematics, Physics, Chemistry
等级 C
2011
Zamani College
大学入学/0级, 等级O, Cambridge O-Levels‎
Mathematics, English, Physics
等级 B
2008
Demonstration Secondary School
中级/A级, 普通科学学生, West African Examination Council‎
Mathematics, English, Physics
所占比重 73%
2006

技能

熟练 Behavior Analysis
熟练 Blog Marketing
熟练 Content Blogging
熟练 Content Media Management
熟练 Corporate HR Department
中级 Creative Writing
熟练 Customer Acquisition
熟练 Digital Marketing
熟练 Digital Marketing Analysis
熟练 eCommerce SEO
熟练 Email List Generation
熟练 Export Management
熟练 Food Labeling
熟练 Google Analytics
熟练 Google Keywords
熟练 Google+
初学者 High Networth Individuals
中级 HTML
初学者 Individuals / Consumers
熟练 magento 2 seo
熟练 Market Information
熟练 MarketAssessment
熟练 Marketing Activation
熟练 Marketing Analytics
熟练 Marketing Reporting
熟练 on-page off-page seo
熟练 Pay Per
熟练 Quality Control Knitting
熟练 Search Engine Ranking
熟练 SEO Audits
熟练 SEO Manager
熟练 Software Documentation Maintenance
熟练 Strategic Marketing Consultancy
熟练 مبيعات القناة
熟练 مساعدة مكتب
熟练 Website optimisation
熟练 تسويق الشركات

语言

初学者 乌尔都语
熟练 英语

推荐

简短自我描述
Muhammad Muzammil Khan
Web Developer, Mozotech
曾与你工作在 Konext

Sorry for Late