• Head of the UK Market and Springs Global in Korean and US Market in the home textile division
• Interact with customers including J Rosenthal & Sons, John Lewis, Christy, Springs Canada, Springs Creative, Springs Global Home Decorator, Home Depot, Eland Retail Ltd, Galleria Kaufhof regarding development of new programs, quote prices and provide progress of current orders
• Train a team of executive marketing officers
• Lead product development (samples against design briefs and trends), fabric development and
material sourcing against agreed standards
• Maintain market activity reports on monthly basis to target potential customers
• Developed and executed the fundraising and initial marketing strategy for Saleem Memorial Trust Hospital (SMTH) – a non-profit venture
• Designed the quarterly newsletter for donors outlining the progress of the hospital
• Worked on the launch campaign of the flagship home textiles store – The Linen Company
• Implemented communications plans to increase brand awareness and recognition for The Linen Company.
• Developed relationships with key media to secure and grow media coverage both online and offline.
• Crafted content for the different collections and the content for the official website.
Developed the marketing plan and social media strategy for the company
Conducted research for the prospective vendors and outlook of the official website
Composed promotional content including flyers, standees and posters
Wrote and promoted blog posts that increased traffic to the website by 40%
Worked on the interim audit of Fauji Fresh and Freeze, a subsidiary of FFC with five people
Performed variance analysis on the expense accounts for the client to identify any large deviations from last period in light of the set materiality levels
Created client’s Business Analysis Framework and the presentation for audit team’s kick-off meeting
Assisted in management of Summer Internship Program
Worked on intern orientation, performance evaluation and appraisal
Got to observe overall banking system and worked on making presentations and research reports.