• Managing four different cares i.e. Home Care, Personal care, Fabric care and Oral care, which includes most renown brands in FMCG industry.
• Design and implement strategy to ensure the customer marketing plans in the entire area which includes 9 different towns of belt.
• Ensuring growth in YTD sales of distribution and area.
• Identify un-productive pocket of markets and strategize to make it productive .
• Responsible of weighted and numeric distribution of all brands including major SKU\'s at all channels.
• Responsible for managing and motivating entire team which includes S.E\'s, sales supervisors, dsf\'s, salesmen and merchandisers.
• Responsible for training and development of team.
• Closely monitor sales trend and market intelligence to strategize and take corrective actions in order to meet monthly, quarterly and yearly targets.
• Handling company\'s Key Accounts and other trade channels.
• Re-structuring and streamlining the distribution network to ensure better results.
• Actively participate in training sessions and developing a strong team.
• Responsible to ensure distributors ROI as per company\'s KPI.

• Brand building of Marlboro and company’s other brands.
• Responsible for the achievement of key accounts, DSR’s and mainly distributor’s target.
• Execute and Control all the SCP’s.
• Identify new business in the market and implement effective strategies to acquire biggest market share.
• Monitor the implementation of the distribution & merchandising strategy.
• Monitor the execution of trade programs and feedback.
• Keep a close eye on evolving market conditions like consumer behavior, purchasing habits and competitor.
• Monitor the fulfillment of the sales budget and initiate corrective measures if necessary in order to ensure that the budgets are achieved.
• Participate in the development and maintaining excellent relationships with the distributor\'s management and employees.
• Establish effective and strong network of secondary sales and distribution targets and distributor claims.
• Responsible for managing and maintaining motivation among the team.
• Responsible for creating and nurturing an evolving lifestyle around the Marlboro brand within the Pakistani Market by implementing BTL plans and promotions within the construct of the regulations laid down by the Ministry of Health.

• Promote the sales of the company\'s products and services.
• Establish goodwill through communication in a manner that will maximize the company\'s market share.
• Act as a medium between company and customers to address and resolve inquiries, problems and complaints.
• To maintain a positive attitude that promotes good relationship with the customers and a favorable image of the company.
• Attend to customers queries and provide appropriate solutions.
• Coordinate the production and planning of jobs with the departments.
• To supervise job in processing that ensure the customer requirements.
• Ensure those customers are getting their deliverables promptly.
• Ensure the completion of all required records, paperwork and documents.

Accomplishments:
• Design a successful promotional campaign for Turkish air line in April 2011 in exhibition center Abu Dhabi.
• Capture new clients that include Ministry of electricity and water Abu Dhabi.