 Comprehensively Studied & analyzed aspects like Brand recall, effectiveness of ATL & BTL activities, channel management, trade marketing, distributor’s ROI, cross selling, territory design, spot/order booking model, weighted/numeric sales methods, Gaps in actual & perceived quality of product and sales force alignment.
 Conducted primary research from Channel partners through In-depth interviews of 7 distributors, 50 retailers and 50 mechanics.
 Conducted Survey from 200 drivers and focus group from car owners, to find out the preference and brand recall of different lubricant brands.
 Identified Gaps in the Brand Identity and perceived quality of the Product.
 Recommended strategies to strengthen the brand equity through customer & consumer engagement, investment in ATL & BTL activities, and trade marketing initiatives.

Job consisted of analysis of financial position of client’s business and overall risk associated in extending finance facilities and ensured the fulfillment of the covenants of approval/policy at regional level as well as to maintain good relations with clients.

Achievements:
 The overall lending portfolio of the region grew by 24%.
 Default rate and delayed payments were less than 1% comparing with acceptable threshold of 5%.
 Qualified for Business Development Manager and deputed as Branch Manager, where low cost deposits (current & saving) rose by 11%.

My job was to increase the branch assets (lending) portfolio by using marketing and selling techniques as well as by fostering the culture of respect and trust, for achieving mutual benefits.

Achievements:
 Lending against illiquid securities (mortgage) grew by 26%.
 Lending portfolio rose to the highest in the region.
 Branch profit rose to 2nd highest in the region.