I am an experienced communication professional with a demonstrated history of working in social, developmental sector, and national emergency programme for over 8 years. Skilled in Advocacy & Communication, Digital Communication, Content Writing, Public Relations, and Visual Production with a Master of Arts focused on Political Science, International Relations, and Foreign Policy Analysis.
My overall responsibilities are to develop and implement an effective and comprehensive communication strategy that promotes the picture of the Pakistan Polio Eradication Programme and the efficacy and importance of the polio vaccine to the public with the help of print, electronic and social media stream.
Key Responsibilities:
• Assist and support to Communication Team in the development and implementation of the Communications Strategy
• Assist, support, and oversee the production and circulation of all publications, press releases, newsletters, brochures, annual reports, policy briefs, and IEC material
• Support in efforts to implement communication strategy through social media, website, and digital communications
• Assist and support in the development of highly engaging communications materials and digital content, including stories, website copy, and social media to promote the impact of vaccination & essential immunization, expanding digital dissemination outlets for information, websites, social media
• Production, editing, and post-processing of photographs, videos/testimonials, documentaries, and other social media content
• Creation and development of messaging materials (audio-visual) as part of the communications strategy
• Advocacy with policymakers, administrators, religious heads, and local influencers for conscience building to contribute to the national cause of polio eradication
• Organizing training, workshops, community sensitization, and mobilization sessions
• Maintain an archive of press releases, briefs, reports, articles, newsletters, brochures, photos, graphics, videos, documentaries
• Writing media releases and statements, and feature stories for the mass and social media
• Establishing and maintaining effective links with the mass media (local, regional, and international); contacts and working relations with reporters and editors
• Organizing media briefings, receptions, and conferences
• Monitoring media coverage of health, immunization, and polio eradication-related news
• Incharge of Pakistan Polio Eradication Programme social media accounts – generating, editing, and updating content
• Handling information requests and inquiries from the public regarding Pakistan Polio Eradication Programme
Duties and responsibilities:
• Looked after Chief Minister Khyber Pakhtunkhwa\'s social media affairs
• Developed outreach strategies to reach through social media channels and timely updates
• Created messages from Chief Minister’s official activities for social media positing and dissemination
• Developed photographs, and the video content for Chief Minister Khyber Pakhtunkhwa\'s social media pages for public engagement and outreach
• Production and distribution of infographics and high-quality images for public awareness
• Coverage of day-to-day meetings, events, and occasions on social media
• Development and implementation of social media plans
• In-charged of the Chief Minister Khyber Pakhtunkhwa\'s social media accounts – developing, posting, and sharing content
• Moderation and response to online conversations and comments