Heading the Comms dept for UNFAO

Summary of key functions:Under the direct supervision of Project Manager, the Communication, Innovation and Outreach Officer will be responsible for:Ensuring planning and design of internal and external strategies for communications and outreach for SDGs focusing on achievement of the following results:• Planning and elaboration of communications needs assessments• Elaboration of the communications and outreach strategy for the project.• Constructive and timely advice on inclusion of communications components in programme formulations to integrate advocacy and communication strategies Coordinate with stakeholders and document innovative ideas, particularly focusing on frugal innovation to achieve the following results: • Genuine ideas for innovative solutions to achieve priority SDGs; the ideas could be shared with Tech labs/Innovation Labs for further working.• Mapping of innovative solutions in SDGs domain in Punjab to identify the best practices, which could be rolled out and presented as success stories at the global forums.• Designing and practicing innovative communication approaches for mainstreaming and acceleration of SDGs in Punjab. Ensuring elaboration and implementation of the communication and advocacy strategy and plan for SDGs focusing on the achievement of the following results:• Elaboration and implementation of the strategy and plan• Identification and development of storylines for publications and substantive articles contributing to debates on key development issues.• Coordination and management of all activities, including content management, norms for publishing, design, liaison with printers and other suppliers to oversee production and supervision of publications dissemination.  Supervising the design and maintenance web-based knowledge management system focusing on achievement of the following results:• Design of the office web sites in incoordination with IT staff.• Supervision and preparation of the content for the web sites ensuring consistency of the material      Supporting the business development focusing on achievement of the following results: • Management, promotion and dissemination of advocacy materials for launching flagship initiatives and publications regarding Sustainable Development Goals;• Increased coverage and understanding of the project’s work through development and maintenance of media contacts and providing newsworthy information to national public and donors;• Formatting, packaging and submission of programme initiatives for donor review in close collaboration with project staff;• Development and maintenance of close contacts with government officials, multilateral and bilateral donors, civil society and private sector for implementation of the communications strategy, organization of roundtable discussions, press conferences, briefing sessions, interviews, launches, etc.;• Regular newsletter to donors, donor reports, civic education and community awareness where appropriate; Ensuring elaboration and implementation of the communication and advocacy strategy and plan for SDGs focusing on the achievement of the following results: • Elaboration and implementation of the strategy and plan• Identification and development of storylines for publications and substantive articles contributing to debates on key development issues.• Coordination and management of all activities, including content management, norms for publishing, design, liaison with printers and other suppliers to oversee production and supervision of publications dissemination  Supervising the design and maintenance web-based knowledge management system focusing on achievement of the following results:• Design of the office web sites in incoordination with IT staff.• Supervision and preparation of the content for the web sites ensuring consistency of the materials• Supporting the business development focusing on achievement of the following results:• Management, promotion and dissemination of advocacy materials for launching flagship initiatives and publications regarding Sustainable Development Goals;• Increased coverage and understanding of the project’s work through development and maintenance of media contacts and providing newsworthy information to national public and donors;• Formatting, packaging and submission of programme initiatives for donor review in close collaboration with project staff;• Development and maintenance of close contacts with government officials, multilateral and bilateral donors, civil society and private sector for implementation of the communications strategy, organization of roundtable discussions, press conferences, briefing sessions, interviews, launches, etc.;• Regular newsletter to donors, donor reports, civic education and community awareness where appropriate;   Ensuring facilitation of knowledge building and management focusing on achievement of the following results:• Identification and synthesis of best practices and lessons learned directly linked to project goals and activities.• Monitor practices, and project-specific news and developments in order to ensure guidance to the office that reflects the best and most current available information. • Update project information materials such as Project Fact Sheet/project summary and project website and social media sites Impact of Results  The key results have an impact on the overall performance of the Project for Sustainable Development Goals Implementation, and success in implementation of programme strategies.  Accurate analysis and presentation of information will ensure efficient and effective programme implementation.. 

Consultant for SDGs

-Leading superior Communication services in adherence to client culture and needs for the network.
- Leading Estimate client requirements and collaborate with the members to achieve client goals for Marketing and Mass communication
-Suggesting strategies to achieve radio communication goals while training the new incumbents for the public speaking module of Radio.
-Devise strategies to promote cash flow and curb expenses.
-Provide consultation on communication projects within given deadlines.
-Ensure optimum use of resources and realization of timelines in prioritizing and authorizing projects.
-Establish communication ties with clients regarding services and concerns.
-Guide business partners on specific needs of clients.
-Contribute ideas and expertise in planning and implementing solutions for clients.
-Collaborate with teams to assimilate novel communication opportunities and educational trends.
-Devise and implement strategies for business development and expansion.

Achievements:
- Conduction Bi-Weekly shows for Radio as an RJ
-Built over massive listener ship in the rural areas of south Punjab and East Sindh.
-Reached out to popular audience for the engagement purposes
-Designed more than 80+ Show Contents.
-Awarded for BEST Radio Jockey 3 times across the network.
-Content Designi
I work here part time with the Network shows over Karachi, Lahore, Faisalabad and Multan. I develop weekly creative content for my shows for national audience.
As a consultant I provide creative solutions for enhancing social media of the channel. I look into the in depth Marketing policy for the channel and deal with PR strategies. I have assisted heads in pursuing the channel into right direction for the marketing purposes and gained more than 500 clients as sponsors for various genres of shows. Holding road shows and providing direct marketing satisfaction is another creative service solutions that i provide linked up with IT based techniques and social med

One of the core members of the MINISO Fraternity heading the Marketing and Branding Department. Among the pioneer team who brought MINISO to Pakistan with a massive expansion in retail business across Pakistan with currently 50+ stores Operational and much more to come. Handling the 360 Retail marketing for the brand. Major Responsibilities:
- Product Analysis as per Requirement and Demand of the Market.
-Streamlining the Marketing of the brand and products across the stores.
-Directly Handling and Managing the teams for Store Branding, Materials and Content Preparation.
-Market Research for growth and opportunity.
-Consumer and Knowledge Insights for better growth and achievement of marketing KPIs.
-Direct collaboration and policy design for the brand with he HQ and other regional offices.
-Localization of Marketing for the brand, using PR, Mass Communication.
-Established the E-Commerce Setup for the new;y growing brand.
-Established the foundation for the Digital Marketing for the brand, including Google Analytics, Website projection, Digital PR, Media Buying, Digital Media Buying, Share of Voice through Social Media Platforms like Facebook, Instagram, Snapchat, YouTube.
-Created the first ever MINISO Creative Suite Cell In-House for Product Content Generation.
-Heading the e-Commerce Operations and Logistics for more than 6000+ SKUs.
-Optimization of targeted marketing for better growth especially in the expansion business model. Studying various demographics and setting goals for the Metropolitan cities and other semi urban cities along with total rural areas as well.
-Conducting marketing and motivational staff training for the monthly campaigns and projects in house.

Worked as the lead for Huawei Pakistan\'s Marketing/Digital
- Leading the overall digital strategy and planning
- Strategy & Planning of Achieving Maximum KPIs within the domains of Marketing.
-Research and statistical evaluation of the Sales data to perform the execution for upcoming campaigns.
- Knowledge and Customer Insights and Evaluation as per the data of sales and marketing.
-IMC and DVC campaigns.
360 Degrees MarComm Strategy and Planning for the Device Department.
- Leading the functional design of the content strategy and consumer touch points.
- Dealing with Digital PR, Digital Media Buying, ATL, BTL and Conventional Marketing tools.
- Community Management and activity planning for social media platforms.
- Handling the new product launches and nationwide campaigns for Huawei over Various Marketing Platforms.
- Using the Asset building tools for the organization.
- Product Specific Training a

Managing Country Wide Communications, Advertising and Branding for Huawei Mobile and Device Management. Controlling all Makrketing, Digital and ATL, BTL for the brand.
Sucessfully working with 5 agencies to maximize KPIs
Successfully implemented the Mate series , Y series and P series camapigns in Pakistan
Digital Communications and daily content strategy
Controlling the Media Buying on conventional and Digital Platforms.
Managing the ATL activities for all campaigns
Managing the Creative teams to create brand content
Collaboration with Regional and Head Quarter Offices for successful joint collaborations.
Sucessfull implemented Localized campaigns for the brand.
Over Acheieved 100% of the KPIs in one year.
Increased the Sales and Consideration for the brand
Strategized and changed marketing policies for greater out reach
Introduced Huwei as the Premium brand for masses.
Demographics and target setting for all campaigns across Pakistan.
Successfully devised strategies for communication for Safe City Project and Enterprise project

Worked as a Video Jockey with on screen shows. Worked on contract based shows with content and hosting weekly shootings. I have developed my own show back to back with providing production support, managing Marketing and gathering sponsors based on the target market for the time slot.

DGPR
Media Consultant and Analytics Strategy Advisory role.
Strategy Planning for Information and Culture
Youth Mobilization.
Heading Cultural Policy and Implementation of PILAC, PUCAAR and Cultural Activites of 9 divisons of Punjab and Arts Councils.
Electronic, Press, Social Media Strategy
Creative Logistics and Management
Report Analysis

Weekend Student Club and PArliamentary Debating Sessions

Creative strategy development,
Marketing campaign design and Sales Representative for NFS Ascent, Global Marketing team NetSol Technologies. Working hand in hand over various projects for the Asia Pacific Region.
-Marketing strategy and consultation for NetSol Technologies Pakistan.
-Creativity and Strategy Planning for NSPIRE incubation program at NetSol.
-NetSol Blog writer and operator.

Achievements:
With a team developed a complete CSR proposal for NetSol Technologies in their ongoing efforts to generate a boost in digital sales in Global Finca Solutions by kickstarting an incubation program focused on student entrepreneurship. The program named as Nspire is successfully in the 4th year of its cycle and produced more than 18 youth eccentric startups based. This model is based on the Google and Silicon Valley based incubation programs.

- Lead for the the creative section of the corporate communications department.
-Worked on various clients over market research and content development in the Global marketing Department for NetSol. (Mercedees Benz, BMW, TESLA etc
Nspire Incubation center for upcoming startups was headed by me in the creative section. Worked directly with the creative team of NetSol to provide maximum impact for the startups and their budding ventures.
Global Marketing Asia Pacific Region and marketing NetSol to the clients like Mercedes, BMW. Promotional guidance for the Chinese region for NetSo\'s leading IT based softwares and Financial Service Softwares.
NetSol North America INC Global Marketing Strategy
Creative Logistics
Creativity and Strategic Marketing
Consultant
Art Direction
Strategy and Planning