Responsibilities as a Digital Marketing Manager

1. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence

3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4. Identify trends and insights, and optimize spend and performance based on the insights

5. Brainstorm new and creative growth strategies

6. Plan, execute, and measure experiments and conversion tests

7. Collaborate with internal teams to create landing pages and optimize user experience

8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

9. Instrument conversion points and optimize user funnels

10. Collaborate with agencies and other vendor partners

11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Senior Content Writer

Responsibilities include:

Creating, revising, editing, and proofreading text content for websites, blogs, white papers, business collaterals, case studies, requirement-understanding documents, and advertising copy

Working closely with the SEO team to produce quality website content along with meta tags, title tags, header tags, and Alt tags

Creating content to specifically target marketing, government and IT sectors

Working in tandem with Corporate Communication and Marketing team-leads to set long-term strategies for effective content creation

Conducting periodic check of website content and updating the same as per company requirements

Leading a team of 15 content writers and conducting weekly training sessions to keep them abreast of the latest information in the fields such as CMS and technical publications

Creating and reviewing content for the company periodical

Key Management Areas of Responsibility
Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Contribution to the company blog and at least one social media community

Key Functional Areas of Responsibility

Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Research and administer social media tools in support of clients’ social media strategy
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results