Heading Trade Marketing, Connect Events, Giveaways, & Expo’s of Zameen Media & OLX for Central Pakistan.
Heading Regional Activities for Zameen Media (Classified & CPML), Secondary Business & OLX. 
Planned, distributed and executing the Marketing Planner against 7 million in 2021, 6 million in 2020 and 4.5 million in 2019 for Classified Central Region.
Planned and executed OOH campaigns for projects in the Central Region.
Conducted PSE’s for Central Region with end to end executions.
Generated ROI reports against the budget spends for every PSE & Campaigns.
Successfully conducted Pakistan Property Show (Dubai 2019), 50+ Connect Events, 4 Product Launch Events.
 Successful coordination with South & North Regions for Karachi & Islamabad Expo’s.
Successfully Branded 500+ outlets across the region with 100% success rate.
Successfully maintained the flow of communication material across pan Pakistan.
Ensuring all the activities are done according to the devised Calendar and Budgets.
Ensuring ROI against all the activities done.
Ensuring the payments & documents for Expos being held internationally and nationally.
Updating the higher management (Senior Director & Country Head) about all the activities being carried out.
Formulation of detailed monthly, quarterly, annual reports & analysis about all the activities done in the region.
Coordinating with all the relevant departments (design, procurement & sales) on regular basis and setting the course of work accordingly.
Formulation of the criteria for Sales Competition held in Central Region every year and ensuring flawless execution to it.
Successful management Annual Sales Conferences for Central Region.
Conducting non formal audits for the work done by the vendors in the regions.
Preparation of specifications and ensuring the execution of layouts flawlessly.
Vendor Management for all the activities, negotiation on rates, generation of PR’s & verification of invoices.
Coordinating with finance & audit departments for payments processing. 

Managing the Trade Marketing Campaigns (Shop Signage, Electronic Media, Social Media, Print Media, OOH & Exhibitions) for Diamond Foam, Diamond Tyre, Dolce Vita Home& Jumbolon.
Devising Monthly Budget Plans and recording month wise expenses accordingly after getting approvals from the upper management.
Managing the Campaigns according to the budget constraints set by the management.
Aligning vendors for the jobs at hand also comparing/negotiating rates for cost effectiveness.
Handling generation of requisitions, purchase orders and receipts.
Handling vendors and invoice verification, following up for the activities, projects and payments.
Managing paper work, rates ensuring the cost effectiveness of the things carried out by the company.
Liaison between Marketing, Accounts and Audit Departments.
Making sure the campaigns are done flawlessly in every regard.
Visiting the vendors for facility checkups.
Regular visits of the outlets both in city and out of city to check positioning and prices of products.

As Key Account Manager my major responsibilities are as follows,
Providing the Trade Marketing teams of 5 major Clients; Shell, Coca Cola, Gul Ahmed, Mobilink and Telenor with the best visibility options keeping in view their marketing strategy.
Execute Marketing campaigns and Visibility campaigns by taking Design, Printing and Fabrication teams on board.
Work on product development keeping in view challenges of local market and ensuring feasibility to the Clients.
Coordinating with the Creative Design department of the company and develop creative briefs and artworks according to the clients requirements.
Meeting Key accounts and ensure business volumes for the company.
Developing new product ideas and proposing it to client and working internally keeping in mind the cost effectiveness Achievements
Successfully completed Gul Ahmed\'s OOH Spring/Summer campaign from color proofing of the artworks till execution collaborating with different companies.
Successfully completed and executed Gul Ahmed Men\'s Campaign.
Successfully handled skin change over project for Coca Cola (North Zone).
Successfully completed Mobilink Franchise Vinyl Campaign (3 Northern Regions).
Successfully executed Project H (Shell) completing 70+ outlets pan Pakistan.
Successfully executed Fascia, Vinyl and Paint job project for Telenor in Central Region.
Executed Coca Cola Murree Expressway Project within the short span of 1 week.
Successfully delivered nationwide Lego campaign 2015 of Shell (displayed at 61 Shell sites) and received appreciation from management.
Successful deployment of Gul Ahmed Ideas promotional Balloons in KLI (displayed in Karachi Lahore & Islamabad). •Successfully branded 200+ outlets for Coca Cola\' trade marketing campaign adhering timelines and generated record sales from the account.

•Taking care of the operations according to SOP’s
•Preparing financial assessments
•Handling daily expenses and record keeping
•Communication handling with clients and suppliers
•Recruitment and selection
•Training of the new employees
•Reporting to higher management
•Complaints handling and resolution
•Devising new strategies for goal achievement

Achievements.



•Reduced the Costs of the company by elimination wastage done by the workers.
•Using the petty cash in accordance to the needs at hand.
•Automated the daily cash and stock report of the company.
•Negotiated the rates with both supplier and buyers and generated a good profit margin out of it.
•Implemented the attendance and over time policy for the workers.

•Recruitment and training
•Designing Job Descriptions and Implementing Policies
•Conflict resolution
•Organizing development presentations for employees.
•Collaborating with the supplier and the clients

Achievements.


•Hired resources for marketing department.
•Made sure that all the working is done according to the SOP’s and job descriptions.
•Dealing with the clients on E-mails.
•Acted as a liaison between the owner, clients and suppliers and made the system better.