Initiated and developed digital marketing strategies, resulting in a 15% increase in website traffic and improving conversion rates within the first two months by optimizing SEO/SEM and launching targeted social media ads.
Played a pivotal role in the company's expansion into the Saudi Arabian market, contributing to an early increase in sales through strategic e-commerce initiatives and product promotions.
Enhanced brand visibility and engagement by coordinating cohesive campaigns across digital platforms, leading to a noticeable boost in social media followers and brand awareness.
Launched successful email marketing campaigns to nurture leads, contributing to improved customer engagement and initial signs of increased customer loyalty.

Launched Google and Facebook Ads for Christmas Lights Factory and The Christmas Team, generating 150+ qualified leads within the first month and improving campaign performance metrics.
Optimized Google Ads for LeadPrompt, increasing click-through rates (CTR) by 12% and contributing to early lead generation for small business owners and plumbers.
Developed targeted paid social campaigns for Mess - Dissolvable Labels, reducing cost-per-click (CPC) by 8% while achieving a 5% increase in conversion rates.
Initiated SEO improvements for Solar Lights, driving a 10% growth in organic traffic within two months and enhancing visibility on key search terms.

Developed and executed digital marketing strategies that increased client website traffic by 20% and improved search engine rankings by 15% within six months through optimized SEO/SEM efforts.
Managed social media advertising campaigns, resulting in a 25% increase in audience engagement and a 10% rise in brand awareness using targeted ads and innovative geofencing strategies.
Conducted weekly client meetings, maintaining a 90% client satisfaction rate by providing detailed analytics reports and actionable insights that led to enhanced campaign performance and strategic alignment with client goals.
Utilized data analytics tools to refine marketing tactics, optimize ad spending, and increase ROI by 18% through continuous monitoring and strategic adjustments based on performance metrics.

Innovation Drives a software house that facilitates the automobile industry in Islamabad. Innovation drives provide all types of software solutions and digital marketing services to the top automobile official dealerships: Kia Metropolis Islamabad, Suzuki Islamabad, Suzuki Rawal Motors, Changan Auto Islamabad, and Peugeot Metropolis Islamabad.

Main Responsibilities:
Developing and implementing a social media strategy
Manage and train the digital marketing team. consisting of social media experts, graphic designers, and technical SEO executives.
Composing all the website-optimized content for the clients, Changan & Peugeot
Manage and oversee various digital marketing channels
Work closely with Business Unit owners to align business goals to the digital marketing strategy
Manage all digital lead generation and lead nurture campaigns throughout the funnel to Marketing
Qualified Leads.
Own the strategy for the company's social media accounts and oversee the execution
Work closely with the content provider to ensure our content appeals to our audiences
Track and measure SEO and Google Analytics metrics and provide reports
Measure ROI and KPIs
Prepare and manage the digital marketing budget
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices

Six Sigma Travels (PVT) Ltd. is the largest travel group in Pakistan. The group is certified by all major international and domestic organizations like IATA, ASTA, PATA, JATA, PATO, and the Chamber of Commerce and Industries. The main objective of Six Sigma (PVT) Ltd is to provide the best and most affordable travel packages to customers and fulfil their travel needs within Pakistan. The group facilitates across Pakistan with its 12 offices across Pakistan – Islamabad, Karachi, Quetta, Rahim Yar Khan, Multan, Faisalabad, Lahore, Gujranwala, Sialkot, Kharian, Rawalpindi, Peshawar.
Main Responsibilities:

Developing, implementing a social media strategy
Managing Social media campaigns on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
Managing and overseeing social media content
Social media campaign Insights and analysis reports are shared with management every week
Content writing, Ads Copy, and Web Copywriting as per requirements
Work with the copywriter to ensure content is informative and appealing
Design interactive and creative posts as per the strategy
Closely working with a designer for creative posts according to travel niche
Create different videos to get maximum traffic on social media
Social media video creating – Gifs, short Videos, Professional Videos for official representations
Revamped social media and created new social media platforms for its new product – travelustaad.com
Provide constructive feedback

Dotani Digital was created in 2019 to support the digital marketing industry and its aim to enhance clients’ digital visibility and help them to grow their business by delivering unique and innovative digital designing, development and marketing solutions.
Main Responsibilities:

Developing, implementing and managing clients’ social media strategy
Defined the most important social media KPIs for different clients and different projects
Managing and overseeing social media content for different projects
Creating success of every social media campaign through insights and analysis reports
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools – Buffer & HootSuite
Work with copywriters to ensure content is informative and appealing
Design interactive and creative posts for Clients’ social media platforms
Create different videos to get maximum traffic on social media
Monitor SEO and user engagement and suggest content optimization
Provide constructive feedback

The foundation is the primary implementing agency of Hashoo Group's Corporate Social Responsibility (CSR) Policy, which is aligned with the Global Sustainable Development Goals (SDGs) and managing the sustainable development goals of our society. Hashoo Hunar is empowering youth and rural women through building capacities for employability and resilience towards sustainable and inclusive development.
Main Responsibilities: 

Developing internal and external communication for the organizational vision, mission, and branding
Liaising with district offices coordination and communities for developing case studies, organizing events 
Made scripts for voiceovers, subtitles, and videos
Edited audios and videos for the organizational digital platform or 'Donors'
Responsible for advertising for the relevant programs on all platforms i.e. social media, electronic media & print media      
Leading the content of the organization's public-facing website or portal as part of the organizational digital overhaul, managing a website to make regular updates.
Supporting in planning and implementation of communication activities as per the strategy
Responsible for content ideas, captions, image copies and text for social media platforms
Leading on the production of the organization's annual review and other marketing materials as agreed and required 
Responsible to develop and design the content for effective communication 
Responsible to handle all the social media platforms for the organization including platforms such as Twitter, Facebook, Instagram, and LinkedIn
Managing relations with external communications and marketing suppliers, e.g. web development, creative, design and print agencies
Responsible for advertising for the relevant programs on all platforms i.e. social media, electronic media & print media
Develop and maintain brand guidelines, strategies to ensure no content violates brand guidelines and organizational policy

HUMQADAM-SCRP/ IMC Worldwide
Humqadam is being implemented by IMC Worldwide, a UK-based international development consultancy that partners with local communities, governments, international development agencies, NGOs and the private sector to address some of the world’s primary development challenges. In Pakistan, Humqadam is working on behalf of DFID (Department of International Development/UKAID) and DFAT (Department of Foreign Affairs & Trade of Australia), with the Governments’ of Khyber Pakhtunkhwa and Punjab to provide additional infrastructure and missing facilities to existing school compounds across both provinces. In certain cases, Humqadam is also rehabilitating existing school compounds.
Main Responsibilities:
Supports internal and external communication for Humqadam vision, mission and branding
Liaise with district offices coordination with schools and communities for developing case studies, organizing events and support advocacy activity in schools within a particular district
Supported in establishing and maintaining links and coordination with the existing internal and external stakeholders
Supported in planning and implementation of communication activities as per the strategy
Content development and designing of communication material
Organized communication products and data
Assisted in developing and implementing digital media campaigns
Compiled reports as the need arise and/or as directed by the line manager
Responsible for writing script and editing video/audio documentation of success stories
Regularly update digital media
Developed and designed different materials (brochures, posters, Social Media Banners, etc.) to create awareness amongst communities at various sites of the Humqadam program.
Generated web features and case studies for program

Albayrak Group started its journey back in 1952 from Turkey with construction works. Albayrak Group of Companies is now serving in various main sectors around the world including construction, industry, logistics, media, services, energy, and tourism with 20 companies. Currently serving in waste management, transportation, and construction sectors under different developmental projects of Pakistan, it was 2012, Albayrak initially started its work with the Waste Management Project from Lahore. Albayrak Rawalpindi is working under the supervision of Rawalpindi Solid Waste Management Company in Rawalpindi and Murree.
Main Responsibilities:

Managed media relations (electronic/ social & print media) for program
Produced audios/videos for the program
Designed (brochures, banner, backdrop & Panaflex) for batter communication on local community engagement
Arranged different events for stakeholders, local governments, civil society, and local community
Created several awareness activities, planning & presentations for stakeholders
Managed newspaper and television advertisements (TVC for Cable network)
Developing and managing TV packages, radio spots, interviews, tickers
Testimonials/interviews in newspapers
Developing, circulating, and managing press releases and other media products for media
Developing of monthly reports for program