概要

I am a Google Analytics Certified/Google Adwords Certified/Microsoft Bing Accredited Digital Marketing Strategist eager to take on Challenges.

I am highly motivated and confident Digital Marketing professional who has a successful experience (track reccord) of making online SEO, PPC, Display Ads & SMM campaigns profitable since 2007.

I possess solid exposure to Digital Marketing and related disciplines as I have carefully observed latest Google Updates and Generated organic leads for Clients since 2007. I have a strong background experience in emerging disciplines of SEO, SEM (PPC), Adwords Display Adverts, SMM Trends, best practices and in evolving strategies to continually improve a websites performance in search results and to increase Digital Presesence (Brand Awareness) & Conversion (Sales/Leads).

I possess highly technical knowledge of the Digital Marketing industry along with a very good strategic approach towards common Digital Marketing Issues, Website Ranking problems and website protection from Competitors & Google Updates. I am currently looking for a suitable position with a reputable and encouraging organization where my efforts can yield growth for the organization and where my skills can flourish aswell.


I have valid proofs & documents to support my skills.
I have been producing online sales of over 1-3 Million PKR per Month for my previous Organizations.

项目

Polo Shirts Website - eCommerce Cart
Nukta Training
PNY Trainings - SEO Expert

工作经历

公司标识
Head of Digital Marketing Department
E-Dental Mart.
Apr 2020 - 代表 | Lahore, Pakistan

Leading the Digital marketing Dept. of Pakistan's First Premium Online Dental Supplies Store since its very Launch in June, 2020. Since my joining we put the company on right Digital marketing Track due to which we established it as a Leading Online Dental Supplies Store within a Short span of 16 Months.My role here to keep track of all the Digital Marketing Activities & Aspects to ensure Sustainable Growth of the Company in the Longrun. Duties which I am curently performing / looking after here includes :

Website Development as per latest SEO Standards for better UI/UX
Search Engine Optimization (On-Page & Off-Page)
Website Structiong (SILOs) for better Rankings
Website SEO Content Plan for Ranking Product Pages
PPC / SEM Ads (Search Ad Campaigns)
Google Display Ad Campaigns
Youtube Video Ad Campaignsd
Social Media Content Plan & Organic Posting on Social Platforms
Facebook Ads using Facebook Ads Manager; major focus on Product related Carousel Ads & Video Ads.
Keeping Track of Orders coming from various Traffic Channels : Organic, Direct, Referral or Social Traffic for further Optimizing the Conversions/Sales.
Using Google Analytics for tracking eack Order : its City, Traffic Source etc.
Conversion Optimization with the Help of data gathered via Google Analytics to measure week-over-week / month-over-month perforemance from various traffic channels & their overall Conversions.
Hands on experince in Adobe Phtoshop to design Creatives incase needed in Emergeny or Urgency.
Keeping eye on all key metrics of Google Search COnsole so as to make sure that our Inbound Marketing (SEO) Strategy is on the right path.
Keeping eye on all the client side communication going between CSRs & the CLients to further enhance the Conversions.
Call tracking via Google Analytics to measure the Performance of Lead Generation month-over-month i.e. how many called the UAN via various Traffic Sources to futher ficus on the leading traffic sources for lead generation.

公司标识
Trainer Digital Marketing in Chief Minister eRozgaar Program
Punjab Information Technology Board
Jan 2017 - Feb 2020 | Lahore, Pakistan

My role was to Train the Graduates from various universities on the topic of Digital Marketing from Scratch to Advance Level including the following aspects :

SEO (On-Page & Off-Page)
PPC/SEM Campaign Launch & Optimization
Content Writing for SEO
Content Marketing via Blogging
Lead Generation via Inbound Marketing
Google Analytics for Traffic Analysis for Future Digital Marketing Plans
Youtube Channel Creation
Youtube Video Optimization
Conversion Analysis
Split Testing
Website Conversion Optimization & related topics.

公司标识
Head Digital Marketing
Rana Textiles Pvt. Ltd. (Aka Rana Velvet)
Oct 2016 - Dec 2017 | Lahore, Pakistan


I plan & implement all aspects of Digital Marketing SEO, SEM/PPC, Display Advertisements & Social Media Campaigns. Manage a marketing team to get Digital Marketing campaigns up & running efficiently to ensure best ROI.

公司标识
Chief Training Officer (CTO)
PNY trainings
Nov 2015 - Jan 2017 | Lahore, Pakistan

Conducting Training Sessions & Seminar On Digital Marketing
(SEO, PPC, Dislay Ad Campaigns, Google Analytics, Google Web Master Tools & WordPress)
2 days a Week | 7:00 PM to 9:00 PM

公司标识
Head of Organic & Paid Search Marketing (SEO, PPC & Display Ads)
PNY Advertising
Oct 2015 - Jan 2017 | Lahore, Pakistan

I am responsible for managing all the Operational Aspects of the company's Digital Marketing Tasks ranging from Strategy Development, Planning, Implementation of SEO, Web Analytics, Display Ads & SEM/PPC Campaigns.

公司标识
Senior SEO Consultant/Project Manager
ABF Technologies
Mar 2015 - Oct 2016 | Lahore, Pakistan

Managed Team of SEO Executives in managing 13 Projects of UK based clients. Ensuring timely completion of Projects, Task Assigning to Junior Staff, Monitoring on daily basis & Project quality assurance. Managing day to day Digital Marketing SEO & PPC Campaigns and Reporting to Senior Management.

公司标识
Senior SEO Manager/Lead – Digital Marketing
Quality Codes Pvt. Ltd. (UK)
Aug 2013 - Feb 2015 | Lahore, Pakistan

Managed Clients Websites for Higher Organic Search Rankings and PPC Campaigns in UK. Most of the clients were House Removal Businesses operating in UK.

公司标识
Freelancer - Local & Foreign SEO Projects
Freelancing
Jun 2008 - May 2010 | Lahore, Pakistan

Worked on Many Freelance SEO Projects as Link Builder & On-Page Analyst.

学历

Microsoft Bing Ads Accredited Professional - Microsoft
证书, Bing Ads Accredited Professional - Microsoft‎
Advertising
Completed
2016
PNY Trainings, Gulberg
证书, Social Media Marketing Certification‎
Marketing (Brand Management, Consumer Behavior), Marketing and Brand Management
Completed
2016
PNY Trainings, Gulberg
证书, Graphic Designing and Graphic Evaluation‎
Marketing (Brand Management, Consumer Behavior), Marketing and Brand Management
Completed
2016
Google Adwords Certified - USA
证书, Google Analytics Certified‎
Advertising, Advertising and Media Management
Completed
2016
Google Adwords Certified - USA
证书, Google Adwords Certified‎
Advertising, Advertising and Media Management
Completed
2016
IT Height
证书, Web Development (Wordpress) Certification‎
Web Design
Completed
2013
IT Height
证书, SEO Certification‎
Marketing
Completed
2013
Bahauddin Zakariya University
学士, 艺术学士, B.A‎
Langauge (Arabic), Language (English)
所占比重 65%
2008
Government College University
中级/A级, 普通科学学生, F.A General Science‎
Economics, Statistics, Mathematics
所占比重 72%
2006
Crescent School, Allama Iqbal Town
大学入学/0级, 科学, Matric in Computer Science‎
Computer Science, Chemistry
所占比重 70%
2004

技能

熟练 Affiliate Marketing
中级 Amazon
熟练 B2B Marketing
熟练 B2B Marketing Strategy
熟练 B2C Marketing
熟练 Backlinks
熟练 Banner Creation
熟练 Benefit Communication Skills
熟练 Blog Marketing
熟练 Brand Performance
熟练 Branding Initiatives
熟练 Business Dnvelopment
熟练 Campaign Building
熟练 Content Developement
熟练 Content Management
熟练 Content Optimization (On Page SEO)
熟练 Content Wriiing
熟练 Content Writing
熟练 Conversion Optimization
熟练 Copy Writing
熟练 Corporate Social Media
中级 Creative Designing
熟练 Creative Writing
熟练 CRM
熟练 Customer Acquisition
熟练 Data Analysis
熟练 Design Multiple Tech Brands
熟练 Digital Marketing
熟练 Digital Marketing Analysis
熟练 Digital Marketing Communication Skills
熟练 Digital Marketing Management
熟练 Digital Marketing Techniques
熟练 Digital Media Services
熟练 Display Ads (Google Display Ads)
熟练 eCommerce Optimization
熟练 eCommerce SEO
熟练 eCommerce - Shopping Cart SEO
熟练 Facebook Advertising
熟练 Facebook Pixel
熟练 Finance Working
熟练 Fluent in Coordiantion
熟练 Fluent In English
中级 Front Office Support
熟练 Google Ad Planning
熟练 Google Ad Words
熟练 Google Ad Words Professional
熟练 Google Analytics
熟练 Google Tag Manager
熟练 Google Webmaster (Google Webmaster Tools)
熟练 Graphic Designing

语言

熟练 乌尔都语
熟练 英语